Henry Jenkins: frictions emerge over trans-media and money-making - New Media - New Media | siliconrepublic.com - Ireland's Technology News Service

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"American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms. But he warned traditional media owners need to be ready to cede control of revenue in some cases to make it work for them.

At a lecture earlier this week at the Institute of International and European Affairs in Dublin, Jenkins spoke about how content is gaining media and value in the era of spreadable media.

He pointed to the oxymoron contained in the word 'content' which actually means 'contained'. "Content is no longer contained. It has become unmoored. We can't think of content the same way we had."

He added that when we think which is more important content or design, we should be thinking 'use'. "Content is trans-media, which means across media," Jenkins said pointing out how the culture of media today involves integrating content across platforms.

Jenkins, who prior to taking up his current role as Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts, was Co-Director of the MIT Comparative Media Studies program.

As an example of how traditional mediums like the cinema are shifting content to new mediums he cited the recent release of The Hunger Games which saw fans unlock content city by city using Twitter.

e also cited the promotion for the upcoming film Prometheus which involved a TED talk set in 2023 discussing events leading up to the movie's narrative going viral on YouTube..."

How Wes Anderson Used Google To Make "Moonrise Kingdom" | Co.Create: Creativity

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"Setting has always been a living character in Wes Anderson’s films--from the school in Rushmore to the tree houses of Fantastic Mr. Fox--and his new movie, Moonrise Kingdom, out May 25, lives just as strongly inside its own world. "We were looking for a sort of naked wildlife," he says.

Moonrise Kingdom is about two 12-year-olds who fall in love and run away in the summer of 1965, and Anderson didn’t have the time to send scouts to every wilderness in America. So he did what everyone else does: "We literally used Google Earth," he says. It took months to settle on a location...."

WANT: A TV Platform So Disruptive Everyone's Suing It | Fast Company

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BY DAVID ZAX | 05-25-2012 | 8:51 AM

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"Chet Kanojia is the CEO of Aereo, a Barry Diller-backed, TV-in-your-browser platform that launched in mid-March in a limited New York City release. For $12 a month, Aereo allows its users to watch live broadcast TV on any Apple device of their choosing (plus Roku), in high-definition. Users can also make DVR recordings that are stored in the cloud. I’ve sampled the beautifully-designed service, whose user interface offers just about the cleanest online TV experience imaginable. For now, Aereo is limited to basic over-the-air TV: no cable options yet.

At launch, Aereo was immediately beset by legal challenges from the New York media companies whose content Aereo redistributes. (How exactly Aereo does so is fascinating, and involves lots of dime-sized antennae stored somewhere in Brooklyn.) Earlier this week, a judge dismissed one of the claims of the lawsuit, but two claims of copyright infringement remain. On Wednesday, Public Knowledge and the Electronic Frontier Foundation filed friend-of-the-court briefs arguing in Aereo’s favor. We caught up with Kanojia to talk about his disruptive technology.

FAST COMPANY: In the age of Netflix and Hulu Plus, consumers seem to expect about a $9-a-month price point for online TV. Why should they pay you $12 a month for content they could potentially get for free?

CHET KANOJIA: Simplicity and convenience. When you get it free and over the air, you don’t get a DVR, and you don’t get the ability to place-shift. You’d have to get a device like Tivo, plus a Slingbox, and it’s cumbersome and complicated. But I’d love people to do that more and more. The more people that understand that this highly compelling content is right there for free, the better it is for us. You’ve been trained by the cable companies to buy the whole thing at once, whether you watch it or not. Now it’s time to start trying to take a stand.

FC: How did you choose the $12 price point?

CK: Um, we made it up... That’s a half-true answer. These are early days, and we just put something out there that we would like to get some reactions to. From a value perspective, if you called a cable company today and said, “I just want over-the-air channels in HD and the ability to place-shift," it’d be $75 or more per month. Just a DVR box is $18 a month with tax. My belief on this whole thing, and it’s a subtle but important point, is that what we are doing is the dislocation of the packaging of technology with content. We’re purely technology; we’re not making you buy a package. That dislocation has a really interesting side effect, because the cost curves of technology only come down. As we drive the cost curves down, you may see us do things that are very innovative in terms of pricing..."

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Those Crazy Gesture-Based Gadgets From "Minority Report" Don't Seem So Crazy Now | Fast Company

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A version of this article appears in the June 2012 issue of Fast Company.

Excerpt from a fascinating round-up by JAKE ZUCKER | MAY 14, 2012

"XBOX KINECT GAMES: STAR WARS / MICHAEL PHELPS: PUSH THE LIMIT

One asks you to dance DDR-style with Stormtroopers. The other has you mimic swim strokes while standing up.

HONDA GATHER ADVANCE 4

Shown at the 2010 Tokyo Auto Salon but dormant since, it teased gesture-based control over the sound and navigation systems.

SAMSUNG SMART TV

Remote-control haters can log in to the $4,000 web-enabled TV by showing their face, and change channels using their voice.

FLUTTER

The app lets you pause and play iTunes and Spotify with a wave of your hand. Go nuts...."