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Two of my favourite points in an insightful analysis of where we are now:
"...Brand Journalism
The future of media is not limited to everyday consumers. Brands too are becoming media. Tom Foremski refers to this branded media movement as “Every Company is a Media Company” and EC=MC is the transformative equation for business.
Once supported by brand advertising, media is now witnessing a new era of brand journalism that seeks to outperform and outreach the audiences that are for lease by today’s traditional networks. The market for information is now becoming rich with social objects that are designed not only for consumption but also for sharing. With the democratization of the web comes the democratization of influence. It’s now anyone’s game to become the resource and source for information related to a segment. Brands realize this and are experimenting with the establishment of nicheworks dedicated to their industry. Indeed the future of marketing starts with publishing.
Companies are seeking new CEO’s (Chief Editorial Officers) and are hiring journalists, editors, and freelancers to transform mediarooms and blogs into veritable newsrooms...."
"...The Attention Rubicon
In Engage, I introduce the concept of an Attention Rubicon, the line where attention is in short supply and whether people realize it or not, its state is measured by what reaches them, what doesn’t and also what they deem worthy of sharing. The Attention Rubicon has long since been passed by the social consumer and is on the horizon of many online and traditional consumers. It will be crossed and as a result, the information economy will adapt."
chrisoshea.org/body-swap
"Have you ever wanted to pull the strings of your friends and family like a puppet? Do you wish you were as small as a child again, or as big as an adult?
This installation transforms your body movements into control of another person. Dance around, jump in the air, do anything you like to make them look silly. However don’t forget, they are doing it to you at the same time.
Two people stand in front of the screen, are captured by the camera and turned into paper cut-out versions of themselves. The images are then swapped, so that you each take control of the other. The aesthetic is of a low polygon 90′s video game. Music plays and prompts you to act out to the audience and each other.
Two players of different height, such as father and son, see a reversal of scale. The youngest magically becomes big, and the adult shrinks to the proportions of the child.
Commissioned by Barbican Creative Learning for the Barbican Weekender Festival 2011, a big thank you to the whole team.
Using the XBox Kinect camera, custom written software in C++ and used openFrameworks, the excellent OpenNI for the full body skeletal tracking, plus a little openCV."
Home > Installations > Little Magic StoriesLittle Magic Stories
Bringing the imagination of children to life through storytelling, performance and technology.
This installation aims to encourage children to use their creativity to bring stories to life. It helps to improve their confidence in self expression and develops literacy and speaking skills. The installation allows them to create a performance from within their imagination, on stage, in front of an audience of family and friends.
The use of technology literally brings their drawings to life on stage, allowing them to interact and respond to their creations in real time. By using a holographic projection film; sets, characters and objects appear to float on stage alongside the performers. A camera and custom software track the performers, allowing the scene to react in a playful & more dynamic way.
For children who show disinterest in writing stories and drawing, but love to play video games, this project hopes to inspire them to participate, creating their own immersive worlds that they can be proud to express their own creations through.
destroyed.moby.com via @thelittleidiot