Must Read: How Tribeca Is Changing the Way We Think About Online Film Festivals #infdist

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Read Christina Warren's full post on mashable.com:

"...Last year, Tribeca tested the digital waters by offering access to some of its films via digital platforms including the web and video on demand. For a set fee, users could get an all-access pass to various Tribeca features and shorts. Tribeca’s chief creative officer, Geoffrey Gilmore, tells us that the initiative didn’t go far enough. To really help rethink and redefine what an online film festival is required a different approach.

Rather than offering an “online pass,” users will be able to reserve free tickets for any of the six feature films that will be offered online via the new Tribeca (Online) Streaming Room. Films will have three to five screening windows and the number of “seats” per window will be limited — just like at the regular festival. Users can reserve a seat virtually at TribecaOnline.com. American Express card members can start reserving seats on April 12 and the general public will get access on April 18.

Each window lasts 24 hours, meaning the user has the freedom to tune in to the film at the time that best suits their needs. Films can be viewed in a web browser or on the iPhone or iPad. Tribeca is using HTTP adaptive streaming, which means that the better quality the connection, the better the stream will look on an iPhone or iPad...."

Boom! Professional Social Network LinkedIn Passes 100 Million Members: TechCrunch

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...LinkedIn, which launched in 2003, says that it is now being used in over 200 countries, with more than half of its users originating from outside the U.S. To be exact, the U.S. has 44 million LinkedIn members, and there are 56 million members outside of the U.S. Brazil is seeing the highest growth rate, with new user adoption rising 428 percent year-over-year. Mexico is also seeing major growth, with membership growing by 178 percent year-over-year...

Wow. Facebook more popular than porn for UK users. BBC - Newsbeat

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Social networking sites are more popular with UK internet users than pornographic ones, according to new figures from Experian Hitwise.

The internet research company says that in January sites like Facebook accounted for 12.46% of all online traffic.

That's the equivalent of 2.4 billion hits or one eighth of all web visits.

In comparison entertainment websites, including pornographic ones, accounted for 12.18% of traffic.

The Socialistic Interview: Yury Lifshits on the Importance of Facebook “Likes” (Excerpt)

March 17, 2011

The Socialistic Interview: Yury Lifshits on the Importance of Facebook “Likes”

The effects of social media on user engagement with news sites have become undeniable: Facebook and Twitter (and Reddit and Digg and many others…) have become major drivers of traffic for pretty much all content sites. So it’s become increasingly necessary to figure out what kinds of stories result in a flood of sharing and engagement, and which ones don’t.

A recent study by researcher Yury Lifshits, under the auspices of Yahoo Labs, looked at Facebook “like” stats for over 100,000 news articles published over three months, seeking to divine insights about the stickiness of content in social media.  Socialistic caught up with Lifshits recently to talk about his findings, and what they might mean for content sites as well as social media marketers.

What were some of the key findings from your study of how “likes” affect traffic to online news sites?  What are some of the major lessons for content creators?


I can not give well grounded advice here, as I only know the number of likes, not referral statistics from Facebook and Twitter. The feeling is that social referrals become a significant source of traffic. They may be around 1% for now, but can go to 10% or more.  Social referrals play a bigger role than it might appear. Epidemic coverage on Twitter initiates secondary coverage in media and blogs. Without Twitter there will be much less of that. Clicks from various social clients are not always attributed back to social networks.

Lesson #1: measure your success in social networks. Lesson #2: work to improve your social success. Lesson #3: use social feedback to adjust your editorial policy. Focus more on subjects and forms that readers like most. But of course, you should preserve your voice and integrity.

Read the full interview on socialistic.com