Description from the Wall's/Unilever site:
"Share Happy
First we helped Walls create their new global brand positioning: "Share Happy".
Then we needed to bring Share Happy to life in simple, fun way with ice cream at the heart.
We created a wide range of activation but the centrepiece is the world's first smile activated vending machine.
Simply smile at our vending machine and it gives you a free ice cream.
Share Happy!"
Excerpt from full article on AdAge:
"...What we mean to say is this: Quality and big names are no guarantee of a show's success, or of the success of a backer of that show, for that matter.
You also have to take into account that Netflix would have to promote the program in an entirely different fashion than any TV network, a process that could work to the company's detriment. Sure, Netflix has more than 20 million subscribers in the U.S. and Canada -- a nice number, but one that falls short of the weekly audience for a single episode of Fox's "American Idol" or even CBS's "NCIS."
Now add this to the stew: Netflix's viewership watches different pieces of programing at different times. The bulk of the TV networks' audience watches the same show at the same time (to be sure, a good number are now watching shows on computer and DVR at different times as well). What we mean to show is Netflix's big challenge of having to promote a new, original series virtually one-on-one -- advertising the program to individual viewers, rather than an audience base tuning in en masse. That's not easy to do -- and seems even more daunting when you consider the fact that even shows that get promoted during a big-ticket sports broadcast sometimes fall flat on their face. After all, for all the promos that run on NBC's high-rated "Sunday Night Football" broadcasts, you'd think the network would have more hits on its air.
There's another wrinkle...."
"Conan O'Brien Can't Stop"In a unique multiparty, multiplatform arrangement, Rodman Flender's documentary Conan O'Brien Can't Stop will be distributed by AT&T, Abramorama and Magnolia Home Entertainment.
The documentary had its world premiere at the SXSW Film Festival on Sunday afternoon and will play again Wednesday night at the Paramount. [Read The Hollywood Reporter's review of the movie here.]
AT&T has come on board as a P&A and multiplatform distribution and marketing partner that will sneak the film to its AT&T U-verse TV subscribers on the eve of the film's theatrical release through Abramorama. Magnolia will handle remaining VOD and other home entertainment rights.
"Last year, with no traditional advertising in place and just one Tweet, Conan nearly sold out his entire 42 show tour in a matter of hours, with about 130,000 people in attendance throughout the national tour," said the film's producers Gavin Polone and Rachel Griffin. "This was a remarkable sign of the power of social media and a clear message that it is not just business as usual. For a film like ours, and with Conan at its center, it was imperative that we not follow typical business models in the release of this film. This distribution deal has been structured in a way that satisfies our audience in every possible manner, and allows people to see the film on whichever platform they most prefer -- be it on a big screen in a dark theater which lots of other fans or the small screen of their choice. As part of this deal, AT&T will provide exclusive content related to the film to their customers -- both on U-verse TV and also on AT&T mobile devices."
Flender's doc follows O'Brien on his 32-city Legally Prohibited From Being Funny on Television Tour, which he performed last year after losing his job on NBC's Tonight Show. O'Brien traveled to Austin to do an interview at the IFC Crossroads House on Saturday and then stuck around for a Q&A on Sunday after the screening.
Liesl Copland of WME Global negotiated the deal on behalf of the filmmakers, with Brent Imai and Richard Wellerstein for AT&T, Richard Abramowitz for Abramorama and Tom Quinn for Magnolia.
Kino Lorber acquired U.S. rights to the doc El Bulli: Cooking in Progress from director Gereon Wetzel for its new theatrical label Alive Mind Cinema on Monday morning.
Excerpt from Michael Learmonth's original post:
"...The notion here is that now that TVs have internet connections and computer chips, increasingly there is little difference between devices. But Time Warner Cable's app has taken things a step further by providing live TV, which erases the difference between traditional TV and devices like tablet computers.
Comcast's Xfinity iPad app streams TV to subscribers -- but only includes individual shows on demand. Comcast has a slightly different stake in all this than Time Warner Cable. Comcast owns a large stable of cable networks, while Time Warner Cable is a pipe to the home. But Comcast still believes it has all the rights Time Warner is asserting right now. "Our rights cover any device in the home and we want to be on all of them," said spokesman Alex Dudley.
But the networks might not see it that way, wanting to control distribution outside of the traditional TV with separate agreements for "TV Everywhere" services letting cable subscribers log in and access content via the internet. Networks also want to distribute content to as many different paying distributors as possible, as well as directly to the consumer...."
Top 25 Multichannel Video Programming Distributors
Today, we started looking at digital distribution possibilities here in the USA for foreign language film, courtesy of the FIlm Collaborative’s Orly Ravid. Here post explores the possibilities of VOD distribution for foreign language titles. But you can’t no the players without a program can you?
Thankfully Orly has sourced us a list of the Top possible distributors for all of our work. Check it out.
Top 25 Multichannel Video Programming Distributors as of Sept. 2010 – Source NCTA (National Cable Television Association)
Rank MSO BasicVideoSubscribers
1 Comcast Corporation 22,937,000
2 DirecTV 18,934,000
3 Dish Network Corporation 14,289,000
4 Time Warner Cable, Inc. 12,551,000
5 Cox Communications, Inc.1 4,968,000
6 Charter Communications, Inc. 4,653,000
7 Verizon Communications, Inc. 3,290,000
8 Cablevision Systems Corporatn 3,043,000
9 AT&T, Inc. 2,739,000
10 Bright House Networks LLC1 2,194,000
11 Suddenlink Communications1 1,228,000
12 Mediacom Communications Corp.1,203,000
13 Insight Communications Co., Inc. 699,000
14 CableOne, Inc. 651,000
15 WideOpenWest Networks, LLC1 391,000
16 RCN Corp. 354,000
17 Bresnan Communications1 297,000
18 Atlantic Broadband Group, LLC 269,000
19 Armstrong Cable Services 245,000
20 Knology Holdings 231,000
21 Service Electric Cable TV Incorporated1 222,000
22 Midcontinent Communications 210,000
23 MetroCast Cablevision 186,000
24 Blue Ridge Communications1 172,000
25 General Communications 148,000Ted Hope posted to Distribution at 4:00 pm on March 15, 2011 | Permalink | Comments (3)
From fastcodesign.com:
"...The way it works is simple: Situationist's location-aware design lets it scan your area for other Situationist-ists nearby, then zaps you a photo of them paired with a little "challenge" for the two of you to enact. Then you have five minutes to find the person, do the deed (which can be anything from "hug for 5 seconds exactly" to the more 1960s-ish "storm a local TV station") and then walk away. Think of it as a fusion of Foursquare and Improv Everywhere, but without the exhibitionism: instead of "creating a scene" for everyone around to gawk at and post on YouTube, Situationist is meant to provoke small-scale shared encounters...."