Hmmmm..From Augmented Reality to Augmented Media. « Welcome to the future & the First Retail Ecosystem on mobile AR


TAB Worldmedia‘s Augmented Media Experience Centre has opened its doors three weeks ago and already more then 30 companies visited the center. The Augmented Media Experience is a unique location in Citymall Almere that is only open until the end of March, where companies and consumers are welcome to experience and learn about the most impactful media of today using augmented reality.

The Bigger Picture.

Remco Vroom, Augmented Realtiy Director of TAB Worldmedia: “We are very proud that we’re part of the front runners group in the AR industry when it comes to content creation. Contrary to most AR agencies we completely focus on creating content from a consumer perspective and not from a technological point of view. We do not create AR browsers but immersive content and that’s what makes us unique. We make use of the best mobile augmented reality browsers out there like Layar, Junaio & Wikitude. We’ve created The Augmented Media Experience because we want to show companies and consumers that media that make use of augmented reality, we call this Augmented Media, have a huge impact on people who come in contact with it. Over the course of 6 intense weeks, we’ll be at the centre talking to consumers and companies about this new media phenomenon.”

Introducing Augmented Media

In the course of our many many talks with marketeers and consumers we have found that the term Augmented Reality causes a lot of confusion. Because different people associated with different and narrow fields of application (e.g. webcam and marker based campaigns vs mobile, location based applications). Or it doesn’t ring a bell at all and the term is just conceived as something from a specific scientific or even science fiction area.

In order to break through this confusion and to make clear that this is all about media interacting with it’s environment we came up with the term Augmented Media. In short: all kinds of media which adapts itself to local conditions, by using image recognition, location or both.

Look mom, the computer sees what’s in the Lego box!

Because “Augmented Media” goes beyond mobile augmented reality, TAB Worldmedia decided to show the whole media spectrum. When entering the Centre you walk across a huge interactive floor. You immediately feel the real and digital word colliding and melting into a very intuitive playground. Johannes la Poutre, Augmented Realtiy Director of TAB Worldmedia explains:”This interactive floor by Vision2Watch is one of the eye-catchers of Augmented Media. You immediately get what this new media phenomenon is about.”

When you look to your right you see one of the icons in Augmented Media Kiosks: the digital Lego box by Metaio. When you hold the Lego box in front of the webcam the interactive 3 dimensional Lego world is showing up on the box. La Poutre: “I was showing this to a family who walked in and the little girl said to her mother: ‘Look mom, the computer sees what’s in the Lego box!’. That’s natural consumer insights that we’re looking for.”

The Augmented Media Experience Centre is filled with iconic examples that most people know from Youtube or AR blogs. From the Adidas shoe that turns into an augmented game controller to JC Penny’s virtual dressingroom to Be yond Reality‘s augmented collecting cards for the WWF and TAB Worldmedia‘s Augmented Outdoor campaign for Walt Disney’s Prince of Persia. Visitors also get the chance to view numerous examples of mobile augmented reality services like Junaio’s augmented Lego boxes, Galileo augmented TV programmes and the amazing Wikitude Drive video showing how augmented reality integrates with our car navigation system right on your smartphone!

The first retail ecosystem on mobile augmented reality.

Vroom: “For Unibail-Rodamco, the owner of more then 100 shopping centres including Citymall Almere, we have created a complete AR ecosystem on Layar. All 120 retail stores are integrated on the independent AR publishing platform that we’ve designed especially for shopping area’s. Visitors of Citymall Almere are able to scan the centre for the best offers, look for stores, follow specially selected shopping tours, play AR games and more. With our specially designed platform we’ve managed to create a stable environment that enables us to use GPS techniques even under difficult circumstances. Our first step was to publish the AR channel on Layar but we’re also investigating the option to do the same on Junaio and Wikitude in the near future.”

You’re welcome to visit.

Everyone who is interested can freely visit The Augmented Media Experience Centre from Wednesday to Sunday, from 1 to 5 pm. Because it can be crowded from time to time it is wise to reserve a guided visit when you’re planning a visit with a marketing team for example. Vroom: “We host free guided visits for marketing companies with groups up to 20 people. These visits usually take up to 2 hours when a small workshop is included.”

Book your free guided visit to The Augmented Media Experience Centre. (upon availability)


Info@TABworldmedia.com

Address:

Citymall-Almere.nl

Traverse 8

Almere, The Netherlands

Open from Wednesday to Sunday from 13h to 17h.



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Warner Bros move not a threat to Netflix- Sector Snap: Video rental and streaming companies - #infdist

Warner Bros.' move to test an "app" that lets Facebook users pay to watch movies does not represent an immediate threat to Netflix Inc. and other video-on-demand companies, according to an analyst.

Merriman Capital analyst Eric Wold wrote in a note to investors Wednesday that Warner Bros.' test should not shake Netflix investors' confidence for a few reasons. For one, there are many other places on the Web to get movies "in much better quality and convenience than what we experienced through the application on Facebook," Wold wrote. He suggested Apple Inc.'s iTunes, Amazon.com Inc. and even a service from Wal-Mart Stores Inc.

read the full post on businessweek.com

Netflix: Can Its Business Model Survive? -Karl Denninger on Seeking Alpha

In a rather interesting move, Warner Brothers apparently is making available "Dark Knight" through Facebook on a pay-per-view basis.

Barriers to entry? Moat? What's that? There isn't one for online video streaming, which is a huge problem. Well, for Netflix (NFLX) it is anyway.

I have long pointed out that Netflix has a major issue with their basic business model, which I argue is basically one of poaching transport charges and billing out only at some reasonable multiple of the licensing charges for the exhibition. That's a nice model, if you can manage to (1) defend it against other entrants, and (2) not get hammered for the distribution costs you managed to shift onto others.

Unfortunately #2 isn't likely to work for long, and now #1 is under attack from all sides. Coinstar (CSTR) (Redbox's parent) and Amazon (AMZN) have announced intent to enter the market, and Amazon has actually done so, making available some of their already-licensed "instant view" content to those with PRIME memberships - without an additional fee.

Facebook has one advantage - 600 million accounts worldwide. Whether there's an actual business model here with a PPV sort of setup is another question entirely, especially considering that Facebook isn't exactly a revenue monster - in fact, I'd argue that there's no revenue of note at all. Oh sure, they've got some advertising money and will for a short while, until advertisers figure out that (1) people don't come to the site for ads, and (2) if you get annoying people will either block display of those units or turn you off. You can only sell advertising in that environment until the buyers figure out that they're wasting their money, at which point your "revenue model" collapses.

read Karl Denninger's full article on seekingalpha.com

Very Interesting: Lessons of the Like Log: The big story and the nuances of shareability » Nieman Journalism Lab » Pushing to the Future of Journalism

Excerpt from original article by Megan Garber:

"The Internet may run on love; thanks to Facebook, though, it also runs on like. Or, more specifically, on Like.

That’s made clear in a collection of research, released last night, that traces the Facebook effect when it comes to online news. Conducted by Yury Lifshits under the auspices of Yahoo Labs, the study traces three months’ worth of Facebook Like stats for over 100,000 stories at 45 large news sites, from The New York Times and the Guardian down to paidContent and Poynter. (The research takes advantage of the fact that Facebook allows anyone to collect the total number of Likes for any URL.)

The Like Log’s findings? In terms of overall popularity (total Likes), The New York Times is “the leader of social engagement,” with some 2.3 million Likes per month, 400 Likes for a median story, and 13 articles in the top 40 most-Liked overall. In terms of individual stories, the Wall Street Journal’s excerpt of Amy Chua’s (in)famous Battle Hymn of the Tiger Mother — Journal headline: “Why Chinese Moms Are Superior” — comes out on top, with 340,000 Likes..."

read the full article:

http://bit.ly/ie0wU7

Another Big Shift: New Film Site Fandor: A Cross Between Sundance and Netflix, Only Smaller #infdist

Media_httpwwwhollywoo_czrke

Tim Appelo's full article is on Hollywood Reporter

"What the film industry desperately needs is a merger of social networks and content," says Ted Hope, the celebrated producer of American Splendor and dozens of indie hits at Sundance and elsewhere. That's why he just joined former Facebook chief privacy officer Chris Kelly on the board of Fandor, the indie film streaming site built by Dan Aronson and Jonathan Marlow, a veteran of Amazon and GreenCine. After several months in beta (trial-run mode), Fandor made its full-fledged debut Wednesday.
Fandor streams about 2,500 films, far fewer than Amazon or Netflix. But instead of having users discover movies through mainstream studio marketing and "people who bought this also bought that" algorithms, Fandor concentrates on indie (and international) movies -- no TV -- and relies on human expertise to curate, like a film fest programmer or the proprietor of a great video store like Chicago's Facets or Seattle's Scarecrow Video -- to pick the good ones, from The Cabinet of Dr. Caligari to the latest, weirdest Oscar-nominated foreign film, Dogtooth. "It isn't just a simple algorithm," says Marlow. "It's an actual individual who can distil the reasons why you might be interested in the movie." Then you can read learned essays about the films, and plunge into the discussion youself. For $10 a month (or a free first-month introductory trial) you can watch all you want on Fandor, and rave (or pan) them with friends on Facebook..."

The dangers of social media revolt - Opinion - Al Jazeera English

Media_httpenglishalja_frkob

This is obviously such an important point to raise:

"Dissidents using Facebook and Twitter have been traced and arrested by authoritarian governments.

by Jillian C. York Last Modified: 09 Mar 2011 08:58 GMT

Since the term "Twitter revolution" was coined in the summer of 2009 to describe the Iranian Green Movement's use of the microblogging site, the nomenclature has used in an unforunate manner, applied to any sort of use of such tools during times of protest.

But while Twitter, Facebook, and even Google Docs were used in the recent revolts in Tunisia and Egypt, most experts agree that they are tools, not catalysts for revolution.

Nevertheless, praise has been disproportionately bestowed upon these Silicon Valley giants by mainstream media, with little mention of the potential dangers of using such tools.

To find evidence of such risks, we need only look to Azerbaijan where, just last week, the moderator of a Facebook page calling for protest in the country was arrested, or to Tunisia, where dissidents' Gmail and Facebook accounts were phished by the government in the midst of the revolt..."

read the full post:

http://bit.ly/gkGAVW

Interesting. Like: Memolane Launches Its Personalized Internet Time Machine To The Public

Media_httptctechcrunc_hhwbi

Excerpt from Jason Kincaid's article on TechCrunch:

"Back in November we wrote about Memolane, a new startup that lets you import and visually browse through your tweets, Facebook updates, Flickr photos and the rest of your content littered across the web. Today, after months in an invite-only beta, the service has gone live to the public, and it’s unveiling a handful of key new features just in time for its launch..."