New Case Study: French transmedia first is a paranormal affair « The Pixel Report

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Just up on the Pixel Report!

"One of the first native transmedia experiences in France, backed by Orange, followed a videoblogger’s encounters with the supernatural

By Rosie Lavan, January 26, 2011

PROJECT TITLE: FAITS DIVERS PARANORMAUX (Supernatural Oddities)

SHORT STORY SYNOPSIS: Multi-platform immersive project which took a humorous look at the paranormal. Spurred on by the mysterious disappearance of his brother Fred, JC records his interest in the paranormal on his videoblog. A TV series follows the attempts of JC, his wife Muriel, and mother-in-law Simone to make sense of supernatural occurrences, while users interacted and contributed to the fiction online, with the project culminating in an ARG, Finding Fred...."

Read the full report

http://thepixelreport.org/2011/01/26/fdp/

David Varela's Excellent Post on Transmedia 'Going global' « The Pixel Report

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Great insights from David Varela

Excerpt:

"Taking a transmedia production from a local market to a global audience isn’t just a matter of dealing with bigger numbers. As David Varela, transmedia writer & producer has discovered, going global brings challenges that go beyond mere scale.

Most of the biggest transmedia productions in recent history have been born in the United States. This isn’t necessarily because they have a more advanced media industry or a more adventurous approach to entertainment. Indeed, American corporate culture can be very conservative – the number of lawyers between the creative idea and the audience stifles many an adventurous idea before it sees the light of day.

No, the reason transmedia has thrived in the US is that many of the largest transmedia productions have been forms of marketing, and the United States is one very large market. More particularly, it is a sizeable, affluent market united by a common language..."

Netflix Now Boasts More Subscribers Than Showtime, Starz, HBO Next? | Fast Company

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Excerpt from Fast Company:

"One of Netflix CEO Reed Hastings' favorite films is Gloomy Sunday, a dark and melancholic movie about the fragility of life and love, set in 1930s Budapest. But at Netflix headquarters in sunny Los Gatos, California, on Wednesday, the atmosphere and mood was anything but gloomy and depressed.
The streaming company trumped Wall Street fears, with quarterly profit rising 52% to $47.1 million, and revenue increasing by 34% to $595.9 million. Most impressively, Netflix added 3.1 million subscriptions during the quarter, and boasts more than 20 million subscribers--more than the total subscribers of premium channels Starz and Showtime, which have 17.3 million and 18.2 million subscribers, respectively.
Is HBO next on Netflix's radar?..."