Excerpt:
"...The traditional marketing strategy for these films has been to expand to more and more markets as word of mouth, press and publicity propel the films forward. In the age of social media, however, studios can use the Internet to figure out where an interest in the film exists.
One of the best examples of this strategy was for Paramount’s Paranormal Activity. The film, which was made for less than $15,000 went on to gross more than $150 million at the box office.
Paramount extensively used Facebook to promote the film, partnering with Eventful to get would-be fans to request a screening of the film in their area. The goal was to get 1 million fan requests for the film to enter wide release. That goal was met pretty quickly, but the real proof came via the box office receipts.
MGM also used Eventful to have fans request screenings of its comedy, Hot Tub Time Machine.
The cool thing about this strategy is that it lets fans have a sense of ownership of the film. It also creates a level of awareness and connection that you might not get just with running radio or TV spots.
This blog post is authored by Mic Wright, a regular Wired.co.uk and Wired magazine contributor. Here's an excerpt from the original post hoping that Cake Riots will take place everywhere!
"This Sunday (5 December, 2010), across the country and, in fact, the world, events are taking place with one purpose -- a protest against misery. From Dublin, where the cuts are going to lead to real riots in time, to London, where the students' voices have not been drowned out by the anarchist mob, people will get together to swap cakes with strangers.
That is the simple message of Cake Riot -- buns not bombs, cakes not kettling. In Kendal, home of the Mint Cake, people will come together in celebration of pure human kindness. In Kabul and New York, LA and Lowestoft, Swansea and Santa Barbara people will exchange cakes just for the hell of it....
....Cake Riot is a pure expression of what is good about the social web -- people coming together online with a shared purpose to have fun and make friends. Visit the Cake Riot website to find out more and join the Facebook Group. The London Cake Riot is this Sunday at 14.00 in Trafalgar Square with other events happening across the world at local times. Cake Riot FTW!"
Read the full post:
From the original post:
"Getting it setup was a dream in comparison to Move. I hadn't realised the 360's Kinect sensor bar was motorised which helped the system keep them in shot. After a quick calibration we managed to start our game of Kinect Sportswith just voice control. "How did you do that?" they asked. "Magic," I said.
Playing the game, they were as eager as ever. But rather than this ending in frustration, they found they could easily compete with me in most of the sports activities. Once they got the idea that they needed to run on the spot rather than round the room, and generally stay in front of the camera, they were away."
The Virtual Revolution was an open and collaborative production, which encouraged the web audience to help shape the series. For each programme, you can explore the debates around programme themes, watch and comment on interview and graphics clips, and download clips for personal use and re-editing.
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Programme 1: The great levelling?
The wonder and walls of Wikipedia; the blogger media revolution; who really has power on the web? Is it the online crowd or the 'gatekeepers'?