Excerpt:
"People trade experiences and ideals through narrative; brands can (and should) be part of the exchange.
Every product needs a story, as does every brand. The product's origin. The creators' ideals. Or a unique experience. These stories provide value.
Consumers are looking to share narratives as a way to express their knowledge, identity, status, and connections. As the DNA of viral marketing, these stories help people connect more deeply with a brand, a product, and others around them."
Read the full post:
http://www.fastcodesign.com/1662388/ideo-good-stories-make-good-brands-heres-...
Excerpt:
"Most people are still careful to protect their personal information, but more and more of us are choosing to store our most intimate details online: financial information, health records, personal preferences, and even our schedules and location.
This is not because we are more trusting, but because sharing information unlocks access to personalized services that support us in meaningful ways.
Services such as Flickr, Facebook, and Mint have created platforms to collect personal information and, in turn, have built value around their customers' willingness to provide it. Netflix asks for direct input in exchange for personal recommendations, but the Toyota Prius works in the background, unobtrusively capturing our driving behavior and playing it back to us. Building on the power of information, these services can transform unintended consequences into intentional change...."
More details covered & it's well worth the read:
TAKE ACTION: Designing for Life's Changes
1. Make people feel safe
2. Support the moment of decision
3. Nudge, don’t push
4. Don't be obtrusive
Read the full piece:
http://www.fastcodesign.com/1662437/ideo-why-would-you-trade-away-your-online...
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A screenshot from "Fraternity," an art film that challenged members of Yale's Delta Kappa Epsilon to scream as long as they could for a free keg of beerSometimes, the post just writes itself: On Wednesday night, Delta Kappa Epsilon pledges marched through Yale's Old Campus -- where most first-year female students are housed -- chanting, "No means yes, yes means anal!" The fraternity pledges were marched blindfolded while barking like soldiers ... with marching orders of anal rape. They also threw in, "My name is Jack, I'm a necrophiliac, I fuck dead women." A video of the initiation was immediately posted on YouTube and, what do you know, it's gone viral.
Now, DKE President Jordan Forney has been forced to apologize for this blatant sexual intimidation by calling it "a serious lapse in judgment by the fraternity and in very poor taste." But this sort of hateful crap isn't a "lapse in judgment." It doesn't innocently happen that you're guiding male pledges by young women's dorms in the dark of night chanting about anal rape. It isn't a forehead-slapping slip-up, it's a sign that you need major reprogramming as a human being. Student feminist magazine Broad Recognition has it right: It's calling for Yale to take disciplinary action against DKE -- where George W. Bush got his presidential training -- "on behalf of its female students."
Excerpt:
"A huge battle in the sci-fi universe of EVE Online has seen a group of players lose spaceships worth £14,000 of real money.
EVE's in-game groups of players are called "corporations", and a corporation called Deklien had teamed up with another called the Northern Coalition in a war against a third -- Ev0ke, with the aim of pushing Ev0ke out of their sector of space, known as Cloud Ring.
Ev0ke had three massive Titan-class battleships under construction in a system called TN-T7T, and Deklien needed to neutralise the threat before the ships could be completed and added to Ev0ke's armada. So the corporation assembled a huge fleet of capital ships to assault the outpost."