Ah! we're beginning to see art! Making Future Magic: iPad light painting. Thnx RT @BBHLabs

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Read more at the Dentsu London blog:

dentsulondon.com/​blog/​2010/​09/​14/​light-painting/​

and at the BERG blog:

berglondon.com/​blog/​2010/​09/​14/​magic-ipad-light-painting/​

This is great! Stephen Fry, The Autobiography, and an app with a difference | The Wall Blog

Excerpt from Neil Parker's article:

"Penguin and digital agency Dare have produced a new iPhone and iPad app for Stephen Fry’s autobiography but in keeping with one of the most internet-savvy of celebrities, this is no ordinary book app. Described as a “bold and beautiful, innovative and thoroughly fun way to explore The Fry Chronicles”, the MyFry app allows you to read the book in a non-linear fashion, dipping in and out of content that you want to read through a smart use of content-tagging and visualisation to create a ‘visual index’."

The Beauty of Imperfection in Transmedia | Multi-Hyphenate

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Excerpt from Scott Walker's guest post:

"Wabi-sabi is a Japanese concept that highlights the beauty found in simple, ordinary objects, often with an emphasis on the imperfections of the objects that serve as a focal point of the uniqueness and beauty of the object (where the imperfection also hints at the underlying transcience and impermanence of our world).

I find this concept helpful when considering transmedia projects, especially those with an explicitly collaborative storytelling component. To the degree that a story world is completely finished or considered perfect, it closes itself off to continuation, contribution, or collaboration. Using imperfection as a proxy for incompleteness, the more imperfect an entertainment property, the more room there is for collaboration and contribution by audiences.

In other words, if there is no space left for audiences to explore, they will have a hard time contributing anything new or original."