Props to Christy Dena for posting: My Notes from Jam Session Led by Gamification Guru, Amy Jo Kim

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Geoffrey Nuval's notes are definitely worth reading in full on his blog - the headings covered are:

I. Identify and Address your Audience
II. Member profiles are very important
III. Types of Users in a Gamified System
IV. Random quotes heard that I felt important enough to write down…
V. On Building a Community
VI. Mechanics in a Gamified System (what AJK called: “metagames”)
VII. On Creating a Social Moment
VIII. Gamified System Monetization

Useful stats but what I love most is the term 'think thank': Why Social Media Campaigns Fail - PSFK

Why Social Media Campaigns Fail

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August 24, 2010

Brand Science Institute, a German think thank specializing in brand management, conducted a study on corporate social media projects during the past 7 months. The research sought to understand why (most) social media projects appear to not meet the expectations for success that were initially anticipated of them. BSI included 560+ marketers in its analysis, representing 52 brands from some of the largest companies across 12 European countries.

While BSI’s end results and observations are recapped in this presentation; we’ve culled some of the key findings below.

  • 81% of companies surveyed lacked a clear social media strategy
  • 73% of social media projects had to demonstrate their financial return after 12 months
  • 72% thought social media must be viral
  • 68% had never heard of the 90-9-1 principle, which states that most people online are viewers, vs. participants: 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing
  • 84% compare social media performance with standard media measures
  • 37% think that social media is a media buy
  • Only 11% have social media guidelines

While we don’t believe this to be conclusive, the research simply provides some insights to consider, learning from the hits and misses of other brands.

Brand Science Institute

[via TechCrunch]

Image by Sybren A. Stüvel


Post Author: Paloma Vazquez

Source: http://www.psfk.com/2010/08/why-social-media-campaigns-fail.html

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Because Polymaps can load data at a full range of scales, it’s ideal for showing information from country level on down to states, cities, neighborhoods, and individual streets. Because Polymaps uses SVG (Scalable Vector Graphics) to display information, you can use familiar, comfortable CSS rules to define the design of your data. And because Polymaps uses the well known spherical mercator tile format for its imagery and its data, publishing information is a snap.