Like the nuance shift! Logic+Emotion: Fire Your Marketing Manager & Hire A Community Manager.

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Wednesday, August 11, 2010

By David Armano: Fire Your Marketing Manager & Hire A Community Manager.

Originally posted on Harvard Business Review.

Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a “social media director” and what that person should do. I’d like to dig a bit deeper into why this core function is necessary to create what’s becoming known as social engagement. I’ll call the role the community manager.

Read more on David Armano's blog: Logic + Emotion

Customer Development: a few tools and resources (or how to become an excellent stalker) « Made by Many


Nice thinking from Made By Many here on:

1. How to find your users

2. How to pull off the customer interview, with links to Cindy Alvarez of Kiss Metrics post on What to learn from Customer Development Interviews (excerpt above)

3. Pivots and how to make sure you’re solving the right problem with links to David Weekly's slide show on PBWorks Customer Development