Excerpt:
"1. What’s the one big issue/law/attitude/restriction that you think is holding back the industry?
Please note that I’m coming at this from the transmedia perspective, and not a web-series perspective…but I’d have to say it’s measurability and defining that in terms of value (which means money). While we can track sign-ups and time spend on sites or numbers of users in a community, I feel like we’re still at the beginning of tracking how transmedia experiences translate into specific metrics. I think that’ll get us over the next hurdle, which is making people understand what we do. When I introduce myself as a transmedia producer, people have a ::BLINK:: ::BLINK:: moment, laugh politely and walk away. This is probably why I don’t get asked back to parties.
2. What industry buzzword do you never want to hear again?
I get only one? Webisode. Engagement. (Okay, that one kind of means something.) Social media guru. The last one makes me stabby (which is probably reason #2 I don’t get asked back to parties). Usually if you define yourself as a “guru” of something, you aren’t. Although I have noticed that some of these “gurus” do pretty well financially. But I’m still not going to define myself as transmedia guru. (Because I’m not.)"
read more on www.newteevee.com
good post on AR - best thing here is that term....
"Amphibious Architecture is a floating installation in New York waterways that glows and blinks to provide an interface between life above water and life below. It was developed by the Living Architecture Lab at Columbia University Graduate School of Architecture, Planning and Preservation and the Environmental Health Clinic at New York University, and it was commissioned for Toward the Sentient City by the Architectural League of New York."
"A quick look at a new Social TV Network ‘online’ service Moki.TV that follows the golden rules of building community around content and seamlessly binding loyal TV watching with social network connectivity."
read more on Gary Hayes' blog: http://www.personalizemedia.com/
read the whole article on http://www.personalizemedia.com