Logorama -award winning video - in case you haven't seen it!

This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

In this film there are two pieces of licensed music, in the beginning and in the end. All the other music and sound design are original. The opening track (Dean Martin "Good Morning Life") and closing track (The Ink Spots "I don't want to send the world on fire") songs are licensed pre-existing tracks. All original music and sound design is by, human
(www.humanworldwide.com)

wanna make a 3D movie? here's how: 3-D, 3-D, 3-D, in All Directions «

Excerpt:

"In the July 2010 issue of Popular Mechanics (page 115) DIY Tech writer Anthony Verducci presents a print version of how to color correct (subtractive) the dual uploaded files in your computer, then sync and merge them for anaglyph viewing. He concludes by writing “this fall a Roxio-branded 3-D software suite from Sonic Solutions will completely automate the 3-D editing process.”"

lots more deets:

http://www.ascmag.com/blog/2010/06/28/3-d-3-d-3-d-in-all-directions/

Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'

How they did it
The brief the agency received from Coke was to create something that had viral traction. However, "there are no guarantees regarding anything going viral," said Definition 6 Executive Creative Director John Harne. "Viral implies you are in a popularity contest; viewers must choose to see the video. This is unlike what most agencies create spots for. You cannot buy airtime based upon ratings. Instead, the best you can do is to seed the videos. We had a good strategy for that and were successful. And let's not forget luck. We informed the client there are no guarantees and we consider timing and luck part of our success."

full article on adage.com

Dude-Centric Video Network Break Media Moves Into 3D Programming

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Source: techcrunch.com

by Leena Rao on Jul 27, 2010

Following the success of 3D technology on films like Avatar, Break Media, a social video and entertainment site for guys, is moving into 3D programming today with the launch of a 3D video channel on Break.com. Video content, which will include action sports videos and a series of 3D mini-shows, will both be curated in-house and aggregated from across the web, so viewers have a one-stop-shop for 3D content online. See our in-depth guide to 3D technology here.

Break Media’s has nine branded properties, which include Break.com, MadeMan, Chickipedia, Cage Potato, Holy Taco, Screen Junkies, and All Left Turns, and also operates an ad network. While the Break’s CEO CEO, Keith Richman says that there isn’t a wealth of 3D content on the web at the moment, he believes that demand will steadily increase and wants to get into the game early.

Break’s original content that it will be created in-house includes X3D, an extreme sports series with skateboarding, Motocross, BMX, and MMA videos; Scare3D, a horror series that presents the viewer with a new frightening scenario each week; and Life in 3D, a series that takes a unique look at everyday objects and surroundings and exposes them in all their 3D glory.

And Break will be also incorporating 3D video into the advertising products it offers through its in-house ad server, Apex. Richman says that the 3D video offering will also give advertisers another way to create innovative campaigns to attract clicks....

more deets:

Grazie to Jane McGonigal! for posting the ARG Urgent Evoke Debrief » What Went Right, What Went Wrong

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Top 10 What Went Right

1. We created an extremely active, productive community from scratch, virtually overnight.

2. We focused on real, intrinsic motivation and real activity.

3. We defined and bounded the experience very clearly: “a crash course in changing the world”, brought to you by the World Bank Institute: 10 Weeks, 10 Missions.

4. We made it social.

5. We designed multiple win levels.

6. We invented the Leader Cloud.

7. We created a highly addictive activity feed.

8. We created a super-satisfying feedback loop: runes automatically lighting up for completed quests and missions.

9. We designed a great hero’s journey (the quests).

10. We created a real “game-changer.” We took full advantage of media opportunities to create an extremely high-profile project – and to tell an urgently optimistic story – and as a result, EVOKE changed what people think is possible.

Top 10 What Went Wrong

1. We failed to start the gameplay soon enough – ideally, during registration.

2. The social world wasn’t bounded enough.

3. Weekly missions and the final EVOKATION weren’t connected enough.

4. We didn’t design meaningful SMS gameplay.

5. We missed the opportunity on real-time mentors.

6. The +1 voting wasn’t fun or meaningful enough.

7. The quests would have been more valuable if they were more integrated with the missions – players using unique strengths and vision to respond to the URGENT EVOKES.

8. Overall, the collective experience of the EVOKE network subsumed the individual journey toward social innovation.

9. We needed more meaningful opportunities for strengths-based collaboration and teamwork.

10. We definitely want to do a better job presenting the EVOKE Code of Ethics and getting player buy-in.

Amazing detailed debrief on the wins, improvements & solutions here:

http://blog.urgentevoke.net/2010/07/26/what-went-right-what-went-wrong-lesson...