Well, my purchase is now on hold...
Excerpt:
"FarmVille creator Zynga has announced that its newest game, FrontierVille, has skyrocketed past the 20 million-user mark in just over a month.
In fact, the game jumped from 5 million users to 20 million users in just 24 days.
FrontierVille launched on June 9th as an Oregon Trail-style game. It featured many of FarmVille’s game mechanics but added other features, such as the ability to control multiple avatars (your FrontierVille family) on one screen.
In addition to announcing the 20 million-user milestone, Zynga also released some in-game stats. Since the game began, 6.3 million people have built cabins, 2.3 million people have gotten married, 1.1 million users have kids and 252 million snakes have been “clobbered” in FrontierVille."
more deets:
http://mashable.com/2010/07/15/frontierville-surpasses-20-million-users/
The Manliest Man Takes Out Obama!
Excerpt:
By Brenna Erlich. July 15, 2010
one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm. But how popular was it really? Visible Measures has some nifty numbers for us.
First, here’s the basics:
Number of videos made: 180+
Number of video views: 5.9 million
Number of comments: 22,500
And that’s since Tuesday.
The campaign, which stars The Most Interesting Man in the World 2.0 Isaiah Mustafa, launched in February centered around the theme “The Man Your Man Could Smell Like.” The original ad attracted 19 million views to date across all platforms (not just the below YouTube clip)
Read & view more: http://mashable.com/2010/07/15/old-spice-stats/
Excerpt:
By Tracy Boyer ⋅ 15 July 2010
Q) How do you drive innovation in your work?
A) Standing back is very important. Being extremely aware of what you and others have done in the past and then walking away from it and thinking laterally about the direction things are really heading. Once you see this heading, then you can innovate the future better – vs minor incremental adjustments to what is already there, align your compass and take a couple of big steps!
Q) What piece in your portfolio are you most proud of and why?
A) Even though at the time it is the bleeding edge technical ones that are most satisfying, getting over the barriers to actually get something delivered to users over a longer period it has been the ones that have had social significance. I devised, produced and headed up for example the BBC Musical Nomad project – in 1997 ahead of its time in that we were filming, recording and telling daily stories on the web, meetings with Shaman, Central Asian musicians, normal people and uploading them via a small satellite to the main BBC website. Most importantly for me was the feedback loop – receiving mails from around the world about what and where to go next on a daily basis. A tough project but one I feel we will see more and more of as the world becomes wireless, rich media connected.
In a similar realm I founded the build and in 2007 launched of one of the biggest branded areas in Second Life (The Pond, Telstra Islands) very stimulating in the first few weeks as I quickly found out the real challenges of managing and responding to a virtual community. As sole developer and having several thousands a day come into a space, it was satisfying doing rapid changes based on usage – that resonance and iteration became almost immediate and I learned a lot about how rewarded you can be from listening and instantly giving back to a community, especially a real time one like Second Life.
read more:
http://www.innovativeinteractivity.com/2010/07/15/innovative-individual-gary-...
Hidden Oras began as a live drawing project within various music clubs in Japan before moving to NYC. Shantell Martin an artist and VeeJay armed with her projector, and trusty digital drawing tablet, turns members of the audience into living art. When an audience member steps up against the projector wall Shantell creates a unique and original drawing that engulfs them. Fusing technology and art at every turn, Hidden Oras is just the first step of many towards the next wave of Live Art.
source: http://www.babelgum.com/5006585/radar-twentysix-hidden-oras.html