Mobile Social Networking Grows Dramatically- great charts Gary Hayes!

The number of US mobile phone users performing social networking grew dramatically between April 2009 and April 2010, according to comScore MobiLens data.

Social Networking Fastest Growing Mobile App
While the total number of mobile phone users who accessed an application increased 28%, from 54.4 million to 69.6 million, between April 2009 and April 2010, the number of mobile phone users who accessed a social networking application more than tripled. Social networking led all mobile application categories with 240% growth, as the number of users increased from 4.3 million to 14.5 million.

comscore-smartphone-featurephone-app-content-apr-10-june-2010.jpg

Several other application categories experienced triple-digit growth in the past year, emphasizing the increasing popularity of this method as a form of mobile content access. News apps followed, growing 124% from 4.1 million to 9.3 million users, while sports information apps experienced a 113% surge from 3.6 million to 7.7 million users. Bank accounts apps also grew 113%, from 2.3 million to 4.9 million, and weather apps grew 111% from 8.5 million to 18.1 million users.

The total number of mobile application users increased 28%, from 54.4 million to 69.6 million, between April 2009 and April 2010.

Social Networking Browser Access Doubles
Nearly 73 million mobile users accessed their browser in April 2010, an increase of 31% from 55.5 million the previous year. Mirroring application category growth, social networking ranked as the fastest-growing category accessed via browser, growing 90% from 15.7 million the previous year to reach almost 30 million users, followed by bank accounts (up 69% from 7.8 million to 13.2 million users).

comscore-smartphone-featurephone-browser-categories-apr-10-june-2010.jpg

Online retail sites also experienced a significant increase in audience usage via browser, increasing 47% from about 5 million to 7.3 million users, as Americans continued to show adoption of the mobile retail channel.

In total, 72.9 million mobile users accessed their browser in April 2010, up 31% from 55.5 million in April 2009.

Smartphone Users Post Triple-Digit Growth in App and Browser Access
In terms of penetration, 78% of smartphone users accessed their browser in April 2010, while 80% of smartphone users accessed applications. In comparison, just 19% of feature phone users accessed their browser, with 17% accessing applications.

comscore-smartphone-featurephone-browser-app-usageapr-10-june-2010.jpg

Smartphone users are driving growth in browser (up 111%, from 17.8 million to 37.6 million in the past year) and application (up 112%, from 18.1 million to 38.4 million) access. Meanwhile, fewer feature phone users are accessing their mobile browser (down 6%, from 3.7 million to 35.3 million) or applications (down 14%, from 36.3 million to 31.2 million). However, feature phone users still make up nearly half of all users accessing mobile browsers and apps.

The total mobile phone audience grew 1%, from 232 million to 234 million users, between April 2009 and April 2010.

28% of Mobile Phone Users Go Online Daily
Twenty-eight percent of US mobile phone users access the mobile internet at least once a day, according to a recent consumer survey conducted by ABI Research. The percentage mobile phone users who access mobile internet sites from their phones dramatically increased from 16% to 28% between December 2008 and February 2010.

In addition, the percentages of mobile phone users who perform mobile internet access more than once a week but less than once a day, about once a week, and more than once a month but less than once a week all rose. The percentages who perform mobile internet access about once a month and less than once a month both fell.

Jun 3-10

This is Inception’s Dream Machine « Nolan Fans

dreammachinethumb This is Inceptions Dream Machine

Long ago, we heard that Inception was about dreams. “Your mind is the scene of the crime.” And just recently, Christopher Nolan openly confirmed the rumors that Leo DiCaprio’s character and his team possess a technology that enables them to enter people’s dreams. This is that technology.

Last Saturday, at the Warner Bros. expo at WonderCon 2010, some Inception shirts were slipped into a few grabbags. (Full size images of the shirt are below.) The most interesting thing about this shirt is the QR code on the back. Decoded with this QR decoder, the decryption is a string of text: “http://www.pasivdevice.org/“.

This is a Warner Bros. website that was acquired on March 15, 2010 and the website is a manual for this device, the Portable Automated Somnacin IntraVenous (PASIV) Device.

Let the madness ensue.

Thanks to all of our awesome forum members for uncovering this!
You guys rock. :)

 This is Inceptions Dream Machine

 This is Inceptions Dream Machine

[Images from /Film and UGO.]

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Mysterious Dream-Share Manual Is a Viral Mind-Wipe | ARG teaser for Nolan's Inception

Dream-Share manual

What is the mysterious Dream-Share manual?

It arrived mysteriously — weathered, beaten and stamped “classified.” But after thumbing through its dirty and heavily redacted pages, it’s clear that the Dream-Share: Tactical Employment Procedures manual is a puzzling mind-wipe.

The clues arrive in seven choppy chapters with graphic illustrations and loads of black ink: “Specialists/Operatives,” “Environment Creation,” “The Dream/Waking World Relationship,” “The Hostile Subconscious,” “Warfare in the Dream” and “Interrogation Techniques.”

The technical manual connects concretely to the real world in the clever cryptonym of its final chapter, “PASIV Device Instructions.” That section’s rough illustration presents a well-dressed agent carrying a suspicious briefcase, as well as an online address where readers can download a copy of the PASIV Device Technical Manual.

What a head trip.

We need Wired.com detectives like you to help nail down its mysterious origin, so we’ve uploaded the entire Dream-Share: Tactical Employment Procedures manual. If you’ve sussed out this surreal mystery’s meaning, let us know in the comments section below.

Dream-Share manual

Click image to see high-resolution scan.

The manual’s first chapter, “Specialists/Operatives,” seems a mostly straightforward affair. Although thick black boxes blot out whatever textual direction existed before the Dream-Share’s censors got hold of it, the illustrations present a diverse crew of possible agents: a soldier, an architect and what looks like a very cautious chemist. Careful with that beaker, Eugene!

Dream-Share manual

Click image to see high-resolution scan.

Pages:1234567 View All

Mysterious Dream-Share Manual Is a Viral Mind-Wipe | ARG teaser for Nolan's Inception

Dream-Share manual

What is the mysterious Dream-Share manual?

It arrived mysteriously — weathered, beaten and stamped “classified.” But after thumbing through its dirty and heavily redacted pages, it’s clear that the Dream-Share: Tactical Employment Procedures manual is a puzzling mind-wipe.

The clues arrive in seven choppy chapters with graphic illustrations and loads of black ink: “Specialists/Operatives,” “Environment Creation,” “The Dream/Waking World Relationship,” “The Hostile Subconscious,” “Warfare in the Dream” and “Interrogation Techniques.”

The technical manual connects concretely to the real world in the clever cryptonym of its final chapter, “PASIV Device Instructions.” That section’s rough illustration presents a well-dressed agent carrying a suspicious briefcase, as well as an online address where readers can download a copy of the PASIV Device Technical Manual.

What a head trip.

We need Wired.com detectives like you to help nail down its mysterious origin, so we’ve uploaded the entire Dream-Share: Tactical Employment Procedures manual. If you’ve sussed out this surreal mystery’s meaning, let us know in the comments section below.

Dream-Share manual

Click image to see high-resolution scan.

The manual’s first chapter, “Specialists/Operatives,” seems a mostly straightforward affair. Although thick black boxes blot out whatever textual direction existed before the Dream-Share’s censors got hold of it, the illustrations present a diverse crew of possible agents: a soldier, an architect and what looks like a very cautious chemist. Careful with that beaker, Eugene!

Dream-Share manual

Click image to see high-resolution scan.

Pages:1234567 View All

British climber dies after reaching Everest summit - Yahoo! Canada News

Thu Jun 3, 8:57 AM

By Cara Anna, The Associated Press

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BEIJING, China - A British climber died hours after reaching the summit of Mount Everest as he was unable to descend and fellow climbers couldn't bring him down, his climbing team and a Chinese official said Thursday.

Peter Kinloch reached the top of the world's highest mountain on the afternoon of May 25 but died early the next morning, according to SummitClimb, the British-based company he was climbing with.

"It is with our deepest regrets that we report the passing of Peter Kinloch, who was a bright spark in our team, and he is missed very much," the company's statement said.

It did not give details of Kinloch's death, but some British media reports said Kinloch went blind shortly after starting the descent and could not go on. The reports said fellow climbers struggled to help him down but risked putting themselves in danger and had to leave him in the early morning and retreat to camp below.

Among the risks climbers face, aside from the various effects of oxygen deprivation, are high-altitude retinal hemorrhaging, or small areas of bleeding in the eye, and snow blindness, or burning of the cornea by ultraviolet rays.

It was not clear what happened to Kinloch. Some British media said he had suffered temporary blindness in the past, but not when mountaineering.

The 28-year-old motivational speaker was climbing the 29,035-foot (8,850-meter) mountain from the Chinese side, the lesser travelled but technically more difficult route. The mountain straddles China and Nepal, and hundreds of people try to climb it each year.

Kinloch died three days after a 13-year-old American boy, Jordan Romero, became the youngest person to reach the top of Mount Everest. Romero also climbed the Chinese side of the mountain.

It was not clear whether an attempt would be made to retrieve Kinloch's body. The bodies of other climbers have been left on the mountain in the past because of the harsh conditions.

"The geography of the area is very complicated, and the weather is often bad. Add the severe lack of oxygen, and it's extremely hard for rescue work to be successfully carried out there," Wang Yongfeng, vice chairman of the China Mountaineering Association, told The Associated Press.

Kinloch is the fourth person to die among people climbing Everest from the Chinese side this year, Wang said.

"Mountaineering is a high-risk event, and the mountaineers are all aware of the risk beforehand," Wang said.

Kinloch seemed to know. "Mount Everest has a fearsome reputation and justifiably so," he wrote on his website. "Although not offering too much of a challenge technically the high altitude can stop even the strongest of climbers in their tracks."

Kinloch had been on a quest to climb the highest peak on each continent.

A British embassy spokesman in Beijing could not immediately be reached Thursday.

___

Online:

http://www.summitclimb.com/new/default.asp?linktype(equal)r&nid(equal)132

Harris Interactive Adds Social Media to Market Research Mix

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Market research firm Harris Interactive has launched Research Lifestreaming, a research platform that looks to give clients a full view of panel members’ online and offline lives by connecting participants’ social media activities — collected and categorized from sites like Twitter, Facebook and LinkedIn — with survey responses and behavioral data. The idea is to link traditional panelist profiles to panelist social networking updates.

Panelists opt-in to the Research Lifestreaming platform and participate in online group discussions, optionally blog or create photo diaries about experiences, and respond to questions about their status updates. They are rewarded for participation with points that can redeemed for gift certificates and merchandise (an industry standard practice).

Clients can listen to respondents unfiltered social media updates, observe mobile behaviors via GPS, engage in group discussions and survey panelists. To help clients unravel deeper insights, Harris segments lifestreaming panelists by identifying them as an influencer or follower, positive or negative, a commenter or reactionary, active or passive, or a joiner.

As alluded to above, there are also mobile components to the panel. If panelists agree to share their location, clients can observe panelist mobile activities via GPS technology. They can also target individuals by location and invite respondents to take surveys via SMS.

Harris Interactive’s approach to market research signifies a pretty significant shift in thinking within the industry, and further validates social media as a vehicle for serious research. The Research Lifestreaming product also points to marketer and brand demand to better understand consumer behavior on social media sites.