http://zenfilms.typepad.com/zen_films/2010/03/one-transmedia-tool-to-rule-them-all-.html

Transmedia Storyteller is a freemium service being developed by Robert Pratten, Alexey Ossikine a couple of other bright sparks moonlighting from their day jobs who'd perfer not to be named :) Robert is best known for his work and articles on transmedia, audience-building and new business models for independent content creators. You can find examples of his writing at Culture Hacker, Indie Slate Magazine and his own site Zen Films. You may also know that he directed and produced two feature films. But you may not know that before Zen Films.. back before the first Internet bubble burst.. Robert was an internationally recognized marketing consultant in the telecoms world specializing in Intelligent Networks and value-added products and services. He's worked with leading companies in this area such as Ericsson, Virgin Media, Lucent, TelMex and many others all across Europe, South America and the USA. The changing nature of the entertainment and publishing world has presented many problems but Transmedia Storyteller is a tool that's going to deliver new opportunities.

Transmedia storytelling tracking/management tool Very interesting - thanks Tom Himpe!

Branded Entertainment: Philips Launches Teaser for “Parallel Lines” - PSFK

Branded Entertainment: Philips Launches Teaser for “Parallel Lines”

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March 3, 2010

Branded Entertainment: Philips Launches Teaser for "Parallel Lines"

Philips and DDB will release a series of five thematically-linked short films online in April, as a follow-up to its award-winning interactive film Carousel.  The teaser trailer, Parallel Lines, launched on the Philips Cinema website and respective Facebook page on Friday, prior to the series’ April 8th official launch date.

Parallel Lines brings together the talents of five filmmakers from RSA (Ridley Scott Associates) to develop five short films in the genres of their choice, including drama, action, animation, science fiction and thriller.

While the campaign’s thematic hook is under wraps until the series’ launch, the  short films will again strive to capture the cinematic experience that Philips’ flatscreen Cinema 21:9 TV set allows a viewer to enjoy.  The shorts are expected to capture an eye-catching technical bent to showcase picture and sound quality.

What makes Philips’ upcoming launch noteworthy is that it marks the third consecutive year the brand makes long-form entertainment the centerpiece of a campaign. Gary Raucher, Philips’ vice-president and head of integrated marketing communications,  states:

“We never talk about specific sales result.  But I can say all of our campaigns have measurable objectives and those objectives are tracked. We were very happy with the impact of last year and we have high expectations for this year as well.”

Parallel Lines promises to, at the very least, serve as another compelling form of branded entertainment.  Ideally, the April 8th launch will also serve as a strong follow-up to the interactive – and engaging – experience of last year’s Carousel campaign, in which the online frozen-framed loop video also integrated additional content, and user controls, to ultimately offer visitors the feeling that they were practically IN the movie – an experience that the Cinema 21:9 promises to approximate.

[via 'Boards Magazine

more info on the Parallel Lines project - launch upcoming on April 8

Official Trailer: Parallel Lines, presented by Philips Cinema

I posted on teaser trailer a few weeks back & now the official trailer for the Philips/Ridley Scott Associates co-production, Parallel Lines is up, with five directors: Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim.

The facebook page : http://www.facebook.com/philipscinema ran a teaser challenge last week to guess the genre of each film in the profile pic - answer:

(from top to bottom) are: Mystical horror, Sci-fi thriller, “logo” ;), Action thriller, Drama Adventure

Interview with Jeff Gomez, CEO of Starlight Runner Entertainment at Cross Media Conference : IpTV EVANGELIST: Blog

Interview with Jeff Gomez, CEO of Starlight Runner Entertainment at Cross Media Conference

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Vidar Brekke, Emerging Media Strategist at DefinedLogic and I attended the NYC Cross Media Conference in New York City, this past week.

The conference was organized to bridge the gap between different media sectors, share information and provide a forum for people to meet and network. Among notable presenters and topics covered, Vidar and I had the opportunity to talk with and interview Jeff Gomez, CEO of Starlight Runner Entertainment.

portrait-jeff-gomez.jpg Jeff, who is not only a compelling and easy person to talk with about technology is also a sought after expert on the emerging field of transmedia storytelling. Transmedia storytelling, the process of telling a story in pieces across multible technology platforms and a way to extend a brand and engauge the audience may also be an opportunity for Indie filmmakers and other smaller media creatives who thus far have had a hard time gaining traction with their work on-line. As Jeff said, "The Internet is not Television"

Posted by Gilbert Hammer on March 13, 2010 4:21 AM