Banksy. A brand voice rich in storytelling | Truly Deeply/Madly

Great Post from trulymadlydeeply.com

'Your brand voice should never be ran­dom. It should com­mu­ni­cate pow­er­fully and coher­ently a brand posi­tion that is true to your brand’s DNA. Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful.
Bansky’s brand voice com­mu­ni­cates by;

– Util­is­ing the grey and life­less plain urban landscape,

– All his pieces are obser­va­tional urban instal­la­tions that you under­stand straight away,

– His work is a social com­men­tary, he is not telling the news, he encour­ages thought and discussion.

His jux­ta­po­si­tion of image and lan­guage has the abil­ity to con­vey whole new mean­ing and stir real emo­tion. He has the capac­ity to make some­thing very spe­cial out of what was before very ordinary....'

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http://www.trulydeeply.com.au/madly/2010/10/27/banksy-a-brand-voice-rich-in-s...

3 Storytelling Tips From "Breaking Bad" Creator Vince Gilligan | Co.Create

BY: DAVID D. BURSTEIN [Excerpt]

During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success. Here are a few of them.

KEEP GETTING TO KNOW YOUR CHARACTERS
While strong characters are essential to any good story, rigidity when it comes to character development can be dangerous. Instead, Gilligan suggests writers allow themselves to get to know their characters over time. “My knowledge of Walter White now is much richer than it was when I was working on the pilot,” he says, “I didn’t realize just how prideful and broken he was the way that I do now. The writers and I are in the process of discovering the characters just as the audience is.” Instead of constructing carefully mapped out arcs, the characters can develop in an organic and nuanced way.....'

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http://www.fastcocreate.com/1681158/3-storytelling-tips-from-breaking-bad-cre...

'White Collar' Cranks Up the Heat With Interactive Social TV Game

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Excerpt via Mashable - July 10, 2012 by Christina Warren

"When White Collar returns to the airwaves later tonight, fans will be invited to go along for the ride in a new interactive social TV game.

The game and experience, dubbed Neal’s Stash, is the final stage of a multi-faceted social TV and transmedia campaign that Ford sponsored for the USA Network show.

White Collar is about the partnership between slick con man Neal Caffrey and FBI agent Peter Burke, as the two work together to solve crimes. Although Neal has seemingly put his life of cons behind him (for now), he has various’s stashes from past cons still out in the wild.

The campaign kicked off back in January with Mozzie’s Mission, a game that tasked fans with locating a hidden stash alongside Mozzie, Neal’s best friend and partner in con.

After Mozzie’s Mission, fans moved on to a new code-cracking game that into a vote for the duo to lead the final phase of the game, Neal’s Stash.

In Neal’s Stash, fans are tasked with tracking down a rare gem that was stolen from Mozzie and Neal by rival con men. Acting as proxies for the audience are a pair of Stash Hunters who travel around the United Staes searching for the missing loot...."

Read more here:

http://mashable.com/2012/07/10/white-collar-neals-stash/

My New Post is Up! 'Meanwhile, over on Minecraft The Hunger Games are running 24/7' « Transmedia Camp 101

Minecraft is huge – an online game sandbox that allows anyone to build pretty much anything, developed by Markus ‘Notch’ Persson. Not only was Notch awarded the BAFTA Special Award in March 2012 for ‘significant contribution to a sector,’ Minecraft is now the best selling XBox Live Arcade game ever, with over 2 million games sold. So when a friend’s 14 year old son, Alex, told me he spent a ton of time playing in online versions of The Hunger Games built in Minecraft, I ever curious, immediately asked if he would show me. As he played through a number of games, he filled me in on the rules – it’s an open game world, any one can play, games usually have 8 players, though there are lots of variations.

You log in, choose an active game in the game world antechamber or lobby & then wait for a unanimous vote for the game to begin. During the interim, players can chat, form alliances & move around the environment. When it does start, following the rules of Suzanne Collin’s imagined game, you have to wait for the countdown, make a mad dash for the treasure pile to score weapons, armor, and consumables to maintain your health. Some game mods like Minecraft The Hunger Games Mod Minecraft 1.2.5 foreground details such as how ‘ Mocking-jay pins can be used to ally with characters who do not attack you. such as Peeta, or Katniss’ and the attributes of weapons:

The Spear (throwable)
The Knife (stackable and throwable)
Katniss’s Bow (same as normal bow)
Night-lock (poisons and blinds you)
Night-lock Sapling
Cornucopia block (gold and silver)
It introduces mutts!
Cornucopia Pack (found in cornocopia, right click to obtain item)
sponsor package (given randomly)
And the Mocking-jay pin
Other games outline a rigorous protocol to stay faithful to the original novels: ‘ We will be following the rules laid out in the book, The Hunger Games, by Suzanne Collins as closely as we can manage. Players will start in a lobby area; each player will enter a room, which will then be closed around them. The players will then be teleported to the arena, as soon as they arrive at the arena, the game begins. There will be chests of supplies nearby. Take whatever action you wish to ensure victory, be that fighting for the initial supplies or making a run for it and making your own gear. There are also a few chests with useful gear in them, but they are hidden throughout the level….’

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http://transmediacamp101.wordpress.com/2012/07/10/meanwhile-over-on-minecraft...