Interactive Avatar iTunes Extras Reveal Making of Sci-Fi World | Underwire

File this under creating value with exclusive content - Smart:

"...The Avatar iTunes Extras Special Edition lets you switch between various viewing options to see split-screen and picture-in-picture views of the finished product alongside performance-capture filming and visual effects work for 17 key scenes.

With the “scene deconstructions,” viewers will be able to see stars Sam Worthington and Zoe Saldana (above) acting in their performance-capture rigs while also watching the computer-generated alien world that was created around them...."

Must Look: The Bertha BRITDOC Foundation - Significant Funding for Outreach Campaigns

The Bertha Foundation believes that in order to affect positive change in the world, you need activist lawyers, storytellers and social entrepreneurs.

Lawyers: We aim to inspire and enable the work of socially minded lawyers and are committed to strengthening the field of public interest law.

Social Entrepreneurs: When people have the right tools and opportunities, they are best placed to solve their own problems. We support those using business principles and innovation to create sustainable large-scale change.

Storytellers: We believe in the power of visual storytelling to educate, inform and inspire action, and are dedicated to supporting the creation and distribution of social impact media projects. Documentaries are central to this vision.

The Bertha BRITDOC Connect Fund is part of a major new partnership between the Bertha Foundation and the BRITDOC Foundation, which sees the launch of two new funds worth £1.5m over the next three years.

www.berthafoundation.org

full deets on the site:

http://britdoc.org/real_funds/connect_fund

Scott Snibbe's Gravilux 2.0 Lets You Make Typographic Starfields On Your iPad | via Co.Design

Just a few weeks ago, app-design artist Scott Snibbe figured out a way to port his best-selling Gravilux app to the slow, unglamorous Kindle Fire. But wouldn'tcha know, now he's gone and updated the original iOS-only version with new features which ensure that, as usual, the iThing-owners of the world get the best stuff first. (I say this with a begrudging sigh as the owner of an Android phone.)

Smart - Why Brands Like Netflix, BP, And Goldman Sachs Should Avoid Facebook's Timeline | Fast Company #infdist

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Smart piece raising questions as to brand management on FB timeline based on some of last year's memorable/infamous episodes. For example, here's one excerpt from the fast company.com article:

"...Or what would Netflix include when it raised subscription prices, or when it introduced (and then killed) Qwikster? Timeline creates a new opportunity to worsen bad branding fallout, whether from embarrassing revisions to a brand's Timeline or from jarring absences (e.g. if all the Timelines of the recession's major culprits--AIG, Goldman Sachs, Citigroup--were coincidentally blank from September 2008 until the companies paid back their TARP funds)..."

Intriguing: Documentary Film’s Interactive Site Increases Emotional Resonance @PSFK

An interactive site Dreams of Your Life has been released in the run up to the release of the film that explores its themes in quite a personal manner. The documentary’s intent is to understand how someone seemingly vivacious could have been so alone. It is investigating an inner life of someone whose outward appearance betrayed who they really were. Through a series of questions on friendship, life and love it forces the user to empathize with this type of character by inhabiting their place. It creates an emotionally immersive experience wherein we become further enveloped in the film by reflecting back upon ourselves

Looks Intriguing: Documentary Film’s Interactive Site Increases Emotional Resonance @PSFK

An interactive site Dreams of Your Life has been released in the run up to the release of the film that explores its themes in quite a personal manner. The documentary’s intent is to understand how someone seemingly vivacious could have been so alone. It is investigating an inner life of someone whose outward appearance betrayed who they really were. Through a series of questions on friendship, life and love it forces the user to empathize with this type of character by inhabiting their place. It creates an emotionally immersive experience wherein we become further enveloped in the film by reflecting back upon ourselves

More details in the original post on the psfk.com site