Like: Puzzling New Viral for “The Hunger Games” | MovieViral

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Details from movie viral.com - see site for more:

"...A new poster will debut to mark the 100-day countdown to the release of The Hunger Games (can you believe it?). But its not as simple as clicking a few links. The poster has been divided into 100 pieces and spread across the internet. Fans (this is where you the reader comes in) will have to collect 100 pieces of the puzzle in order for poster for The Hunger Games to be revealed. But how do you locate these pieces?
Well to collect these pieces, fans will need to search twitter for the #HungerGames100 hashtag. Once they collect all 100 pieces of the puzzle they will be able to upload a photo of the poster to their Facebook page. Don’t forget to tag the official Hunger Games page when you do. Twitter is a vital part of this viral game, and you will need to use the site in order to play. Below is our very own piece of the puzzle, 25/100, that you can use as a starting piece before your search for the other 99 begins. And here is the link to that piece. Refer to the official Hunger Games Facebook page, if you are having trouble with any of the links."

Decorate your Pint! Guinness Launches Blippar Augmented Reality Game via thenextweb.com

Excerpt:

“The Guinness project is a great bit of fun and an innovative application of our technology, offering people an instantaneous opportunity to ‘play’ with Guinness’s drinks in a way we think they will really enjoy”, says Jessica Butcher, Marketing and Founding Director of Blippar. “We love how it ties in with the look and feel of Guinness’s wider Christmas campaign, and we hope that this is just the first of many similar projects where ‘blipping’ becomes one of the calls to action in the holistic marketing campaign mix.”

You can see the game in action here & get more details on original post on thenextweb.com :

 

Cory Doctorow on The pirates of YouTube | Excerpt via guardian.co.uk

FedFlix is a charitable project launched by Carl Malamud, a "rogue archivist" who raises funds to digitise and upload videos created at US government expense. Under US law, government creations are in the public domain and can be freely used by anyone, but the US government is remarkably lax about actually making its treasures available to the public that owns them.

Malamud's group pays the fees associated with retrieving copies from the US government – sometimes buying high-priced DVDs that the government issues, other times paying to have unreleased videos retrieved from government archives – and posts them to YouTube, the Internet Archive and other video sites, so that anyone and everyone can see, download, and use them.

Malamud's 146-page report from FedFlix to the Archivist of the United States documents claims that companies such as NBC Universal, al-Jazeera, and Discovery Communications have used ContentID to claim title to FedFlix videos on YouTube. Some music royalty collecting societies have claimed infringements in "silent movies".

These companies' claims – there are hundreds of them – have the potential to generate black marks on FedFlix's YouTube account, and these black marks could lead to automated punishment from YouTube. Accounts that generate claims can be suspended or deleted, or lose the right to mark videos as being available as Creative Commons or public domain files.

read the full original post:

http://www.guardian.co.uk/technology/2011/dec/12/pirates-of-youtube-cory-doct...

Peter Broderick posts a new Crowdfunding Case Study: Reincarnation (Excerpt)

MY REINCARNATION became a crowdfunding milestone. Through a 90-day campaign, Jennifer and her team raised $150,456, three times the official goal of $50,000. 518 backers gave an average donation of $290, more than any film had ever averaged on her crowdfunding platform, Kickstarter. The average was so high for two reasons. The film attracted two associate producers at $10,000 each (one of which was a group of 50 people living in China). The campaign also offered valuable one-of-a-kind rewards, such as a hand-painted Tibetan chest and a unique statue of the deity Vajrapan, which were available to contributors who gave between $2,500 and $7,500. Contributions were received from 32 countries and more than two-thirds of the money came from abroad.

There is much to be learned from this crowdfunding success. Jennifer contributed

seven articles to Ted Hope’s Indiewire blog detailing her 42 crowdfunding tips. They should be required reading for anyone planning a serious crowdfunding campaign. Here are two of the essential lessons:

==> Build a strong team that can put in the necessary time and effort. While filmmakers should be centrally involved in a crowdfunding campaign, they need a substantial amount of help to maximize the effort. Jennifer spent 50% of her time on the 90-day campaign. She had three teammates – a staff member who spent 50% of her time on the effort and two part-time women (compensated by a percentage of the money raised). They handled key tasks including adding fresh content to the website, managing outreach to organizations, and expanding the mailing list.

==> Make a detailed budget for the campaign. This should include the site fee (Kickstarter charges 5% if you meet your goal, IndieGoGo charges 4% if you meet your goal and 9% if you don’t); the payment processing fee (3-5%); the cost of creating, acquiring, and shipping rewards; and any staffing fees. There are also likely to be some defaults in contributors’ payments (Jennifer’s were 2%). If you use a fiscal sponsor, which allows donations to be tax-deductible, there will be an additional fee of 5-7% (IndieGoGo waives its fee if you use one of its partner fiscal sponsors). Jennifer estimates that the total costs of her campaign will be between 20 and 25% of the money raised. It would have been higher if she had been compensated for the enormous amount of time she devoted to the campaign.

visit Peter's site for the full case study:

http://www.peterbroderick.com/distributionbulletins/distributionbulletins.html#

Bookmarking: Digital Predictions for 2012 / Millward Brown / Contagious Magazine

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Millward Brown's Dave Barrowcliff shares what we can expect to see in digital over the next year:

1) Gamification unlocked: Big Brands become more playful
2) Just tap it! Wide spread adoption of the 'mobile wallet'
3) 'Virtual Togetherness': TV and Social Media fuels an explosion in tools and technologies for interaction and research
4) Online Video Invades the Living Room
5) Mobile marketing will become more social and local than ever before

read the full post here:

http://www.contagiousmagazine.com/2011/12/digital_predictions_for_2012.php#