Wow. University offers full MBA course via Facebook | New Media Age

The London School of Business and Finance has put the content of an entire MBA online for free.

It’s using a Facebook application to post the full lectures and content for the MBA course, hoping that people will then want to pay for formal accreditation and examination.

The university said it had invested £7.5m in the course, including the content and course notes.

cont..

"The course, called LSBF Global MBA, includes lectures and panel discussion groups from Accenture, Deloitte, Royal Navy Leadership Academy and Viagogo.

Aaron Etingen, founder of the LSBF, said, “There’s immense potential in the market for online education. Facebook is a real part of people’s lives and we want to promote accessibility to knowledge. The application, developed for us by former Google employees, delivers an MBA awarded by the University of Wales. It’s the first online MBA which will be free to all until the optional point of assessment for qualification.”

He added he hopes the course will appeal to those who want to do an MBA while they’re still working, or those who want to learn while saving up to pay for the final examination."

Dem's Big Numbers: 10,000 Websites Integrate with Facebook Every Day

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From Mashable:

"Facebook COO Sheryl Sandberg made a “surprise” appearance on the stage of PayPal’s Innovate Developer Conference today to announce its new integration with PayPal. During her short speech, she dropped a few interesting tidbits of information related to Facebook’s growth.

The first interesting stat surrounded social games. According to Sandberg, more people play games on Facebook than on the top three gaming consoles combined. In other words, there are more FarmVille addicts than Xbox, Wii and PS3 fanatics. Combine that with the news that Zynga is now more valuable than Electronic Arts and it’s clear that social gaming has grown to monstrous proportions.

The other stat Sandberg revealed on stage was that 10,000 websites integrate with Facebook every day. That’s 3.65 million new websites per year, and you can’t forget that tens of millions of websites are already utilizing Facebook Connect or the Facebook Open Graph."

FB World Domination Underway: The Business Guide to Facebook Part 1: Your Brand Page for the Social Web | Fast Company

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Excerpt:

BY FC EXPERT BLOGGER BRIAN SOLIS, Mon Oct 25, 2010

"Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the "Social Network." And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curation and more importantly, our focused attention. We are putting our social network to work and we are learning how to share, discover, and collaborate in public.

Brands, regardless of size and focus, are converging on Facebook where the idea of connecting with customers and prospects represents a potential boon for both earning relevance in a new domain as well as expanding overall reach. Facebook is a sparkplug for word of mouth and when engaged, contributes to the end of business as usual and the beginning of social commerce. If fact, the top 10 brands on Facebook today host over 100 million "Likes" on Facebook."

Points covered:

The Top 10 Brands by Population (Rounded Out)

By This Time Next Year

"By this time next year, you as a brand or as a brand representative, will spend more time and resources on Facebook than you will on Twitter..."

The State of The Facebook

"With over 500 million active users, Facebook is by far one of the most important networks in the world. 5o% of those active users log on to Facebook in any given day. And in total, people spend over 700 billion minutes per month posting, sharing, Liking, commenting, poking, playing games, and interacting with one another as well as the content and applications that define the pervasive social ecosystem..."

May I Have Your Intention Please?

"Many brands underestimate Facebook and what's truly required to attract and captivate the social consumer. In my research, I find that a significant number of brands focus their efforts primarily on Twitter, treating Facebook as an afterthought. Rather than engage in each community with purpose and dedication, examples are abundant where companies are simply syndicating tweets to Facebook rather than updating each network individually..."

"Likes become a form of social currency and contribute to the overall social capital earned by a brand within Facebook."

Read the full article:

http://www.fastcompany.com/1697731/the-business-guide-to-facebook-part-1-your...