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  • Ivan Askwith Big Spaceship
April 15, 2010

Building A Brand Across Multiple Channels For Premium Ad Experience | Digital Media Buzz

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via digitalmediabuzz.com

Back in January Ivan Askwith had a great post on the Big Spaceship blog on 'Getting Past Viral' to the idea of 'gifting' as to why we share content & digital experiences. Here's another timely thought on strategizing how to build a brand across multiple channels.

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