Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences | ETC-Press


Drew Davidson 2010 et al.

This text is an introduction to the future of mass media and mass communications %u2013 cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

An accompanying DVD-ROM shows how cross-media can be applied, with art, music and illustrations that complement the text. Chapters have overviews and problem-based/project-based activities to encourage active engagement with the readings. Throughout the text there are specific examples, case studies, foundations, and interviews with experts in the field to better illustrate the nature of cross-media.

Cross-media Communications are integrated, interactive experiences that occur across multiple media, with multiple authors and have multiple styles. The audience becomes an active part in a cross-media experience. The overarching goal is to provide an overview of cross-media design and development. It is meant to be interdisciplinary and introductory in concept and implementation.

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 2.5 License

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Christy Dena just posted this - new anthology on cross-media communications. Great roster of contributers: Henry Jenkins, Katie Salen, Jim Bizzocchi, Monique de Haas, too many to name - downloadable from lulu.com which I think I may be doing in a few minutes :)