Gamification. Are you an Achiever, a Socializer, an Explorer or a Killer? - via unicyclecreative.com

Excerpt:

In one insidious slide, Michael Kim from Kairos Labs showed how game designers actually design for specific chemicals in the brain.

  • Oxytocin – Bonding
  • Serotonin – Positive Emotions
  • Dopamine – Reward
  • Cortisol/DHEA – Stress/Eustress (the good stress!)

So, as a marketer how might you test ‘gamification’ in a simple, easy-to-implement program? The experts’ answer:

Make it small. Shoot for small actions in a small community of users and build from there. And whatever you do, don’t try to replicate Angry Birds with your logo on it.