Inception: Viral Update - ahh the ARG campaign doesn't seem to be all sticky goodness
When a viral campaign jumps out of the starting gate in a hurry, we get upset due to the high peak followed by a drop. Then, you have the complete opposite where a campaign just does nothing. So what happens when viral starts off leaving you guessing, followed by a continuous stream of confusing updates? Yes. We complain. That is exactly what seems to be happening with the marketing strategy for Inception. It’s doing everything right, yet at the same time, it’s starting to piss people off. Read more to find out why.
One can look at the viral for Inception as doing nothing wrong. How could it. It’s following the rules and doing what a viral campaign does. It has everything. It has games that make you think. It has viral videos. It has a “product”. It has the good guys. And now, thanks to our friends at FirstShowing, it has those that oppose. What more could you ask for? Well, for starters, how about explaining exactly what it is that we are even looking at....