Intel Inside...You? "The Escape" Interactive YouTube Thriller Tries Too Hard to Get Into Our Heads 06/20/2011

Excerpt

....Late last week, Intel and its agencies Tribal DDB and DDB Hong Kong released an elaborate interactive video adventure on YouTube that is aimed at promoting the feature sets of the newest Intel Core processors. You are the hero in this fast-paced first-person thriller. You meet up with a striking young female agent and help her elude two badasses who are in hot pursuit. There are interactive fighting and shooting sequences as well as puzzles that need to be solved to advance the action.

There is an attempt here to blend social networking in with the interactive video. You log in via Facebook so that achievements in the game get posted and you can even pull in friends' profile pictures to put on some of the robots in the fighting scene. There are even QR codes planted in the video.

For a video with so much technical sophistication the product messaging included in the package is remarkably leaden....