Interactive poster campaign for Twilight
via vimeo.com
Brazilian digital agency, Ginga, created this interactive poster campaign for Twilight. Launched in Dec. 2008, it was designed for multiple installations in Sao Paolo subway stations. An embedded camera allowed users to transform themselves into werewolves and vampires, as well as watch trailers & download an app via bluetooth.
Their data on their integrated campaign shows big numbers:
Over 4.5 million people reached by the subway campaign over a month.
One of the top 10 box-offices in 2008 in Brazil.
Over 180,000 content downloads via Bluetooth.
You can find more images here: http://bit.ly/7H6wUn