INVISIBLE CHILDREN PRESENTS [+] THE RESCUE
'Overview: This site is part of a yearly event to raise awareness and take action against Joseph Kony, the head of the Lord’s Resistance Army, a guerrilla group in northern Uganda that has abducted an estimated 30,000 children since its rebellion began in 1987. On April 25, 2009, Invisible Children staged a mass abduction during which participants would simulate abducting each other. While informing people of the event and providing them with the tools to organize one locally, this bold, graphic presentation—with compelling video as the backdrop—also clarifies the complexity of the problem and the group’s mission.
• The site’s primary content is a 36-minute video divided into segments that allow users to learn without being overwhelmed by the subject matter.
• Leading up to April 25, a pre-event landing page with a countdown generated buzz and a reason to return.
• An interactive map allowed users to click on a city and find out details about how they could get involved with a local event.'
http://www.commarts.com/interactive/cai10/invisiblechildren.html