L'Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Sparrow Hall - Transmedia Storyteller, New Media Producer & Brand Director
L'Odyssee de Cartier - Branded Storytelling / Branded Entertainment
Here’s to Cartier for taking a bold step into the realm of branded storytelling.
Now all they need is a script.A brief analysis:
via sparrowhall.com
Sparrow Hall gives a great breakdown of pros & cons on his site:
http://www.sparrowhall.com/blog/lodyssee-de-cartier-a-diamond-encrusted-stab-...