LudInc and Berlin Police bring #transmedia gaming to road safety - LudInc.

Excerpt:

"LudInc has joined forces (no pun intended) with the Berlin Police Department to create a completely new kind traffic safety experience for children. In spite of the rain, everybody had a lot of fun shooting this latest episode of Professor S.

Thanks to Commissioner Haase, a road safety adviser with the Berlin Police, we got to play with bikes and police cars all day!

For the first time, a transmedia game is being used to help children navigate the perils of city traffic. In this episode, our hero Professor S. faces a dangerous challenge: Aliens have abducted his assistant Jeanette and the time laboratory has been damaged...."