MUST READ: IDEO's Diego Rodriguez on 21 Principles for Innovation in the Real World: from TNW
Diego Rodriguez' key principles in point form - You MUST read the full interview though to get the genius behind these ideas!
On Being an Innovator
What’s your process?
1. Experience the world instead of talking about experiencing the world.
2. See and hear with the mind of a child.
3. Always ask: How do we want people to feel after they use it?
4. Prototype as if you are right. Listen as if you are wrong.
5. Anything can be prototyped and you can prototype with anything.
6. Live at the intersection of desirability, viability and feasibility.
On Leading Innovation
How do you lead?
7. If you’re going to be leading innovation, develop a taste for the many flavors of innovation.
8. Most new ideas aren’t.
9. Killing good ideas is a good idea.
10. Baby steps often lead to big leaps.
11. Everyone needs time to innovate.
12. Try cultivating instead of managing.
On Failing
What’s your relationship to failure?
13. Do everything right and you’ll probably fail.
14. Failure sucks, but instructs. (If you let it.)
15. Celebrate errors of commission. Stamp out errors of omission.
16. High EQ teams rule.
17. It’s not the years, it’s the mileage.
18. Knowing when to orbit the hairball.
Shipping
19. Have a point of view.
20. Never settle. Be remarkable. (Shoot to do epic stuff.)
21. Doing is the resolution of knowing.
