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October 26, 2010

Must read: Mapping demand to get straight to the story « The Pixel Report

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via thepixelreport.org

Iron Sky's mapping of audience demand for their still-in-production film impressed me as a simple, effective strategy that promotes and locates an audience. And similar strategies have clearly been effective elsewhere - Paranormal Activity in particular.

Crowd Controls is the tool behind 'They Demand Iron Sky!'

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