Nice post from Simon Pulman on 'Branded Entertainment: Theory, Reality & Challenges' | Transmythology
"In theory, Branded Entertainment is the perfect union: the solution to a lot of the business problems currently facing the entertainment and marketing industries. Here is a quick summary of where where we stand, where we might go, and how we might – possibly – get there."
Simon succinctly covers:
Theory
The Current Reality
Challenges For Branded Entertainment
