Nice thinking on: Media’s Various Roles Beyond Planning & Buying « BBH Labs
via bbh-labs.com
BBH's post expands on:
1) Media as creative context
2) Media as building blocks
3) Media as a consumer lens
4) Media as creative R&D
Grazie!
BBH's post expands on:
1) Media as creative context
2) Media as building blocks
3) Media as a consumer lens
4) Media as creative R&D
Grazie!