April 4, 2010 Project 15 - Dixon Garrett's essential design rules Edit Delete Tags Autopost Project 15 Fifteen rules I live and design by. FIFTEEN When someone asks you to change the font size more than three times, it usually means they don’t like the sentence. FOURTEEN Lorem Ipsum is Greek for “There is no meaningful relationship between content and design.” THIRTEEN When you focus on the paper, you lose sight of the story. TWELVE Those who see the glass as half-full or half-empty aren’t seeing the whole picture. ELEVEN Aim for the silver lining and attack. TEN Short cutting your design process is the fastest way to unnecessary extra work. NINE The easiest way to think outside the box, is to lock yourself inside. EIGHT Do more than your fair share today and you will be asked to do more than your fair share tomorrow. SEVEN Your throwaway design is the one the client will pick. SIX When it comes to navigation, I’ve got two words: Back Button. FIVE Most people don’t know what they like until they see what they don’t. FOUR Want a usability gut-check? Ask a 12 year old. THREE A dime on paper saves a dollar in pixels. TWO It’s not about the design, it’s what the design is about. ONE The last thing your design intends is usually the first thing everyone notices. Dixon Garett: It's Not My Name. It's Who I Am. via dxngrt.tumblr.com great list