Project 15 - Dixon Garrett's essential design rules

Project 15

Fifteen rules I live and design by.

FIFTEEN

    When someone asks you to change the font size more than three times, it usually means they don’t like the sentence.

 

 

FOURTEEN

    Lorem Ipsum is Greek for “There is no meaningful relationship between content and design.”

 

 

THIRTEEN

    When you focus on the paper, you lose sight of the story.

 

 

TWELVE

    Those who see the glass as half-full or half-empty aren’t seeing the whole picture.

 

 

ELEVEN

    Aim for the silver lining and attack.

 

 

TEN

    Short cutting your design process is the fastest way to unnecessary extra work.

 

 

NINE

    The easiest way to think outside the box, is to lock yourself inside.

 

 

EIGHT

    Do more than your fair share today and you will be asked to do more than your fair share tomorrow.

 

 

SEVEN

    Your throwaway design is the one the client will pick.

 

 

SIX

    When it comes to navigation, I’ve got two words: Back Button.

 

 

FIVE

    Most people don’t know what they like until they see what they don’t.

 

 

FOUR

    Want a usability gut-check? Ask a 12 year old.

 

 

THREE

    A dime on paper saves a dollar in pixels.

 

 

TWO

    It’s not about the design, it’s what the design is about.

 

 

ONE

    The last thing your design intends is usually the first thing everyone notices.

Dixon Garett: It's Not My Name. It's Who I Am.

great list