Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Wed, 04 May 2011 14:12:00 -0700 Must Read: No Tangible Limits « BBH Labs Interview with Geoloqi founder Amber Case, Cyborg Anthropologist http://1001tales.posterous.com/must-read-no-tangible-limits-bbh-labs-intervi http://1001tales.posterous.com/must-read-no-tangible-limits-bbh-labs-intervi
Media_httpbbhlabscomw_lszgv

Excerpt from Jeremy Ettinghausen's interview:

"Labs: You’ve just given up your day job to work full time on Geoloqi – was this a hard decision and what are the differences between working for a company and being a start-up?
AC: This was a decision I thought about a great deal. Leaving a stable job is a difficult thing, but I felt more constrained every day.To me being a startup is going after something that hasn’t been done right, or building something that brings joy or excitement into the lives of others. A lot of technology out there is broken. Technology in general is very difficult, and there are problems out there that are very difficult to solve. I think it is a very valiant thing to try to solve those problems.
Labs: I remember a quote which said that a technology won’t propagate unless it satisfies a human/social need – what human/social need do you think Geoloqi satisfies?
AC: The need to be human. The need for technology to get out of the way and let humans live their lives. Innovation in technology comes from reducing the time and space it takes to perform an action, or compress redundant actions in order to free up time. Computers used to be the size of gymnasiums. Now we have computers in our pockets, begging for attention. We’re constantly planning for our future selves. We look at Yelp! reviews to prepare our next culinary adventure. We want to guarantee that our future selves will have a good experience. We’re connecting to tons of people to do this, connecting to the collective wisdom of a data set that consists of many samples. The more samples, the more accurate the data set. Why ask one person when you can ask many?..."

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn
Mon, 28 Feb 2011 17:36:00 -0800 So Beautiful. I'm Floored: Immaterials: light painting WiFi RT @BBHlabs http://1001tales.posterous.com/so-beautiful-im-floored-immaterials-light-pai http://1001tales.posterous.com/so-beautiful-im-floored-immaterials-light-pai
Media_httpfarm6static_gfihp

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn
Tue, 04 Jan 2011 05:12:00 -0800 So Good I'm Reposting: A perfect storm: the social web, storytellers and brands « BBH Labs http://1001tales.posterous.com/so-good-im-reposting-a-perfect-storm-the-soci http://1001tales.posterous.com/so-good-im-reposting-a-perfect-storm-the-soci

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn
Tue, 04 Jan 2011 05:11:00 -0800 Great Post! A Quick Glance Back – 10 of Our Favourite Posts from 2010 « BBH Labs http://1001tales.posterous.com/great-post-a-quick-glance-back-10-of-our-favo http://1001tales.posterous.com/great-post-a-quick-glance-back-10-of-our-favo
Media_httpbbhlabscomw_fzgco

Prompted to give a talk at our friends’ Power to the Pixel’s Pixel Lab, we examined how brands are telling stories on the web, what entertainment brands have to teach non-entertainment brands about transmedia storytelling and proposed a framework for how brands and producers may work together beyond straightforward product placement or promotions.

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn
Fri, 17 Dec 2010 06:28:00 -0800 Ok I'm convinced: Digital, can we kill this word for good? « BBH Labs http://1001tales.posterous.com/ok-im-convinced-digital-can-we-kill-this-word http://1001tales.posterous.com/ok-im-convinced-digital-can-we-kill-this-word

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn
Tue, 02 Nov 2010 06:01:00 -0700 Egad. Popcorn CAN kill you: Innovative short from St John Ambulance: The Difference. « BBH Labs http://1001tales.posterous.com/egad-popcorn-can-kill-you-innovative-short-fr http://1001tales.posterous.com/egad-popcorn-can-kill-you-innovative-short-fr

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn