Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Fri, 22 Apr 2011 09:25:55 -0700 Tweet for Chuck! Twitter Campaign Tries to Save Chuck From Cancellation | Underwire | Wired.com http://1001tales.posterous.com/tweet-for-chuck-twitter-campaign-tries-to-sav http://1001tales.posterous.com/tweet-for-chuck-twitter-campaign-tries-to-sav

From wired.com/underwire

"...A small but mighty online force has swelled in hopes of getting nerdy action-comedy Chuck renewed for a fifth season. The latest in a series of online efforts to get NBC to commit to another chapter of the show, the We Give a Chuck campaign has been flooding Twitter with appeals to the show’s advertisers.

“The Nielsens are basically just a tool to tell a network and advertisers that people are watching the commercials aired during a show,” said Kris Schneider, one of the co-founders of We Give a Chuck, in an e-mail to Wired.com. “We decided that as fans we could tell them the exact same thing using Twitter. And unlike the Nielsens, which only seem to measure if a TV is on, we could show that not only were we watching, we were paying attention.”

The gambit is fairly simple: During airings of the show, fans send tweets to advertisers, like: “Just rewatched the last episode of #Chuck while drinking my daily @drpepper! Thanks for the Chuck support @pepsi!” The posts are then appended with the hashtag #NotANielsenFamily...."

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