Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Sat, 02 Jul 2011 07:22:11 -0700 HBO Finds Its Own Way With Social Networking for Game of Thrones | Co.Design http://1001tales.posterous.com/hbo-finds-its-own-way-with-social-networking http://1001tales.posterous.com/hbo-finds-its-own-way-with-social-networking

Excerpt:

"...HBO Connect

is a solid attempt to direct interaction and conversation to HBO’s site -- and away from independent social networks -- without losing the benefits of content affinity and personal connection. HBO didn’t alienate social media audiences; it worked on their terms. Taken further, audiences can interact with actors on HBO Connect and have those exchanges published to external communities at the same time for others to see.

The site's true potential reveals itself in Feeds and Conversations.

The true potential of HBO Connect reveals itself in the Feeds and Conversations features of the site. The Feeds area is designed around one’s favorite show (in my case, TrueBlood) but provides a simple layout of the social land by pulling pertinent content from Twitter (real-time), YouTube, and Facebook without being obnoxious about it. HBO designed the Live feed simply and elegantly, but the aggregation of live feed data has been done before (even newspapers experimented with the idea during elections). It’s the Conversations area that really starts to show the power of audience development on the audiences’ terms..."

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Fri, 06 May 2011 06:32:00 -0700 Super cool @CampfireNYC campaign: Game of Thrones Asks Fans to Play Mouth-Watering Metagame | Magazine  http://1001tales.posterous.com/super-cool-campfirenyc-campaign-game-of-thron http://1001tales.posterous.com/super-cool-campfirenyc-campaign-game-of-thron
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Excerpt from Michael Anderson's article on wired.com:

"...The Scents of Westeros

Campfire’s fan engagement marketing campaign launched on February 25th with the mailing of carefully crafted scent boxes containing fifteen different scents mailed to a number of bloggers. Inside each box, recipients found a map of Westeros, six vials of wax-stoppered scents, and illuminated scrolls describing the contents. Fan communities and websites were contacted and provided additional scent boxes to give away to their readers.

In addition to the sensory experience itself, each week featured a different puzzle housed at TheMaestersPath.com. Completing each puzzle would unlock a clip from the series, add a link to your maester’s chain, and provide a GetGlue badge. The sensory puzzle required players to locate the symbols associated with each of the fifteen different scents before aligning a wheel to indicate their origins...."

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Fri, 15 Apr 2011 20:25:00 -0700 Like. Game of Thrones – Digital Ice Wall Projection « The Future Digital Life http://1001tales.posterous.com/like-game-of-thrones-digital-ice-wall-project http://1001tales.posterous.com/like-game-of-thrones-digital-ice-wall-project

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