Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Mon, 17 May 2010 04:54:13 -0700 The Designer Monologues » Gareth-Michael Skarka » Transmedia (Part Two) http://1001tales.posterous.com/the-designer-monologues-gareth-michael-skarka http://1001tales.posterous.com/the-designer-monologues-gareth-michael-skarka
Gareth-Michael Skarka

In yesterday’s post I gave the “Why” — my reasons for saying that tabletop game industry folks should be moving into the wider transmedia field. Today, I’m going to talk about “What” and “How”.

CWF+RTB=$$$

That formula is the creation of Mike Masnick from Techdirt, taken from a 15-minute presentation he did at the 2009 MidemNet conference in Cannes. It means: Connection With Fans plus Reason To Buy equals Business Model. It’s an argument for how creatives (specifically musicians, in his example) can generate a living in an age of pirating downloads, clueless corporations and shrinking economies....

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