Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Thu, 15 Apr 2010 15:36:46 -0700 Building A Brand Across Multiple Channels For Premium Ad Experience | Digital Media Buzz http://1001tales.posterous.com/building-a-brand-across-multiple-channels-for http://1001tales.posterous.com/building-a-brand-across-multiple-channels-for

Back in January Ivan Askwith had a great post on the Big Spaceship blog on 'Getting Past Viral' to the idea of 'gifting' as to why we share content & digital experiences. Here's another timely thought on strategizing how to build a brand across multiple channels.

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http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn