Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Sun, 10 Oct 2010 06:38:00 -0700 Nice post from Simon Pulman on 'Branded Entertainment: Theory, Reality & Challenges' | Transmythology http://1001tales.posterous.com/nice-post-from-simon-pulman-on-branded-entert http://1001tales.posterous.com/nice-post-from-simon-pulman-on-branded-entert
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"In theory, Branded Entertainment is the perfect union: the solution to a lot of the business problems currently facing the entertainment and marketing industries. Here is a quick summary of where where we stand, where we might go, and how we might – possibly – get there."

Simon succinctly covers:

Theory

The Current Reality

Challenges For Branded Entertainment

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http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn