Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Sun, 30 Dec 2012 06:07:00 -0800 Using Social Media for Global Growth: The Airbnb Story - Video Case Study http://1001tales.posterous.com/using-social-media-for-global-growth-the-airb http://1001tales.posterous.com/using-social-media-for-global-growth-the-airb

From the description:

Published on Dec 4, 2012

"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically opening up a conversation and we want to be part of it" - Venetia Pristavec, Creative Lead Airbnb.

Book a home, castle, room or even a private island anywhere in the world. Located in over 182 countries, Airbnb is a global community marketplace of unique, trustworthy spaces for rent.

In this video, discover how Airbnb uses HootSuite's social media management system to manage thousands of conversations around the globe. HootSuite's analytic tools monitor follower growth and social CRM, while tracking certain keywords over time, so that Airbnb can strategize social campaigns accordingly. From an International perspective, their voice needs to adapt for different markets and HootSuite manages those voices. ..."

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Thu, 22 Sep 2011 05:47:52 -0700 A social-media guide for public broadcasters targets the skeptical and the ambitious » Nieman Journalism Lab http://1001tales.posterous.com/a-social-media-guide-for-public-broadcasters http://1001tales.posterous.com/a-social-media-guide-for-public-broadcasters

Excerpt:

"...The handbook includes fill-in-the-blank templates for creating social media campaigns, with sections for goals, staffing, tactics, and measurement. It includes suggestions for a station’s “voice” on social media (be human, establish traditions, call for action). It includes case studies conducted over the past year that demonstrate social-media success — KQED’s one-day Groupon deal for membership, HoustonPBS’s Bon AppeTweet campaign, KPBS Radio’s, erm, lively Facebook discussion about its format change.

And it includes a guide for creating policy, as it applies to both personal accounts and work accounts. The guidelines include:

  • Make it explicitly known that your posts, thoughts, and opinions are your own, and not the station’s…
  • You are allowed to identify yourself with your station. However, once you do, all of the content you generate must be consistent with how you would present yourself in any professional situation…
  • If you post something related to your station or public media, put in a disclaimer so that people know that it is your opinion…
  • Do not post confidential or proprietary station information…
  • Use common sense…"

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Sun, 24 Apr 2011 09:25:53 -0700 6 Ways Social Media Helps Your Presentation Resonate. Nancy Duarte breaks it down http://1001tales.posterous.com/6-ways-social-media-helps-your-presentation-r http://1001tales.posterous.com/6-ways-social-media-helps-your-presentation-r

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Tue, 29 Mar 2011 05:18:00 -0700 Excellent Deck from Caleb Kramer (Correction!): Hybrid Media: How Social is Enabling Event TV http://1001tales.posterous.com/excellent-deck-from-robert-pratten-zenfilms-h http://1001tales.posterous.com/excellent-deck-from-robert-pratten-zenfilms-h

 

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Mon, 21 Feb 2011 19:03:00 -0800 Get ready for the Oscars!: "TV Industry Taps Twitter and Facebook for Viewers' - NYTimes.com http://1001tales.posterous.com/get-ready-for-the-oscars-tv-industry-taps-twi http://1001tales.posterous.com/get-ready-for-the-oscars-tv-industry-taps-twi

By the time the first ballot is opened at the Academy Awards next Sunday, millions of people will be chatting about the awards show on the Internet. And ABC will be ready.

Trying to exploit viewers’ two-screen behavior, the television network has built a companion Web site with behind-the-scenes video streams, so Oscar winners will be seen accepting an award on the TV set, then seen celebrating backstage on the stream.

Experiments like this one are a sudden priority in television land. As more and more people chat in real time about their favorite shows — on Facebook, Twitter and a phalanx of smaller sites — television networks are trying to figure out how to capitalize.

It’s as if people are gathered around the online water cooler — and the television executives are nervously hovering nearby, hoping viewers keep talking and, by extension, watching their shows.

Read the full article on NYTimes.com

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Sun, 20 Feb 2011 19:02:00 -0800 Very very interesting: Social Media Lure Academics Frustrated by Traditional Publishing - Technology - The Chronicle of Higher Education http://1001tales.posterous.com/very-very-interesting-social-media-lure-acade http://1001tales.posterous.com/very-very-interesting-social-media-lure-acade
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Excerpt from full post:

chronicle.com/article/Social-Media-Lure-Academics/126426/

By Jennifer Howard

"Social media have become serious academic tools for many scholars, who use them for collaborative writing, conferencing, sharing images, and other research-related activities. So says a study just posted online called "Social Media and Research Workflow." Among its findings: Social scientists are now more likely to use social-media tools in their research than are their counterparts in the biological sciences. And researchers prefer popular applications like Twitter to those made for academic users.

The survey, conducted late last year, is the work of Ciber, as the Centre for Information Behaviour and the Evaluation of Research is known. Ciber is an interdisciplinary research center based in University College London's department of information studies. It takes on research projects for various clients. This one was paid for by the Emerald Publishing Group Ltd. The idea for the survey came from the Charleston Observatory, the research arm of the annual Charleston Conference of librarians, publishers, and vendors.

An online questionnaire went to researchers and editors as well as publishers, administrators, and librarians on cross-disciplinary e-mail lists maintained by five participating publishers—Cambridge University Press; Emerald; Kluwer; Taylor & Francis; and Wiley. Responses came from 2,414 researchers in 215 countries and "every discipline under the sun," according to David Nicholas, one of the lead researchers on the study. He directs the department of information studies at University College London. . ."

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Fri, 18 Feb 2011 09:40:00 -0800 How Social Media Helped Toy Story 3 Win at the Box Office. Excellent Case Study http://1001tales.posterous.com/how-social-media-helped-toy-story-3-win-at-th http://1001tales.posterous.com/how-social-media-helped-toy-story-3-win-at-th
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Excerpt from full post on mashable.com:

"by Christina Warren

Toy Story 3 was one of the biggest films of 2010. As Pixar’s 11th full-length film, the third and final chapter in the world of Buzz Lightyear and Woody hit theaters in June 2010.

Months before that, Disney and Pixar embarked in a wide-scale marketing blitz that covered television, print and social media. Using Facebook and YouTube to help promote the film, the studio raised awareness and successfully targeted demographics that don’t traditionally flock to Disney animated feature films...."

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Thu, 27 Jan 2011 03:24:00 -0800 Great Post from @MovieViral | Infographics: How Videos Go Viral, and How Social Media Users Watch Video http://1001tales.posterous.com/great-post-from-movieviral-infographics-how-v http://1001tales.posterous.com/great-post-from-movieviral-infographics-how-v
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Make sure to look at the full post - more really informative infographics!

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Wed, 05 Jan 2011 17:40:00 -0800 Clever Clever. If you missed this in 2010 - watch it now!: The Last Advertising Agency On Earth http://1001tales.posterous.com/clever-clever-if-you-missed-this-in-2010-watc http://1001tales.posterous.com/clever-clever-if-you-missed-this-in-2010-watc

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Sun, 05 Dec 2010 10:04:28 -0800 The 35 Best Web 2.0 Classroom Tools Chosen By You | Edudemic http://1001tales.posterous.com/the-35-best-web-20-classroom-tools-chosen-by http://1001tales.posterous.com/the-35-best-web-20-classroom-tools-chosen-by

If you’re not an avid follower of #edchat on Twitter, you may be missing out on a great opportunity to learn about some new Web 2.0 tools that are currently being used in classrooms around the world. That’s because @chickensaltash posed a simple question to the PLN and there has been a huge swell of support as hundreds of people have jumped in to answer the question about which 5 Web 2.0 tools teachers are using in classrooms.

The Best of the Best

You can view the live stream of #edchat here and see what people are saying at the hashtag #chickenweb2tools here.

We scoured hundreds of responses and have come up with the following list. The following tools have not been verified and are simply based on the number of times each was mentioned on Twitter during this hashtag discussion.

Made at Tagxedo - it's in this list!

The List

  • Glogster
    Great way to share posters and images you’ve made with friends

  • Edmodo
    Social learning environment and one of the best ways to teach with tech

  • Bubbl.us
    Free application to brainstorm online

  • Twitter
    The micro blogging service that many love or hate.

  • WordPress
    Content publishing system. It’s gone way beyond just blogging.

  • Prezi
    Innovative way to share presentations without PowerPoint

  • Wallwisher
    An online notice board maker (or bulletin board if you choose)

  • Animoto
    Make beautiful videos from images in a snap

  • Blabberize
    Make your images talk…that’s right.

  • Weebly
    Create your own website or blog, very easy to use

  • Flickr
    Popular photo-sharing site now lets you print

  • Slideshare
    Don’t waste your presentation after it’s over, share it with millions!

  • Audioboo
    Easily record and share audio

  • VoiceThread

  • GoogleDocs
    The top real-time document creating and editing cloud-based system

  • GoogleSites
    Make your own website while knowing nothing about websites!

  • Diigo
    Popular social bookmarking site

  • GoogleEarth
    View anywhere in the world anytime

  • Wordle
    Create a beautiful aggregation of any amount of text

  • Wikis
    Crowdsourcing at its finest. Like Wikipedia, Wikispaces is very helpful

  • Wix
    Easily make your own flash-based website

  • Ning
    Despite a new cost-based membership program, Ning allows you to have your own social network

  • Primarypad
    Web-based word processor

  • Spicy Nodes
    Innovative way to organize your web visits

  • Delicious
    One of the top social bookmarking sites on the web

  • Myebook
    Virtually publish your book and sell it

  • Voki
    Get your own avatar and even have it talk with your voice

  • DoInk
    Create animations using this simple website

  • Warning Sign Generator
    Make your own caution and warning signs in a flash!

  • Scratch
    Create and share stories, games, art, etc.

  • Kerpoof
    Cool way to make a movie, card, picture, and share it all

  • Tagxedo
    Like Wordle but a step farther as text can be used to build bigger images

  • SmartKiddies
    Creative math and other educational problems to help everyone learn

  • Bitstrips
    Make and share your own comic strips with thousands of others

Added in the comments and via Twitter:

  • Popplet
    An easy way to share visual ideas

  • Storyjumper
    Easy way to create your own stories for kids and bring them to life

  • Aviary Myna
    Make your own music or remix just about anything else

  • TimeToast
    Fantastic timeline visualization tool to understand history

  • GoAnimate for schools
    State of the art animation tools for schools

  • PBWorks
    Thousands of educational wikis and workspaces (build your own!)

  • Schoology
    Learning management, online education tools, and much more

  • Google Timeline
    A unique way to view the news

  • Online-Convert
    Convert anything to anything (audio, video, text, etc.)

  • ReadWriteThink
    Tons of classroom resources and PD goodies

  • Storybird
    Build your own stories (with images) and share them with others

  • Word Magnets
    Phonics reinforcement and sentence building exercise

  • Museum Box
    Innovative way to understand history

  • Atmosphir
    A build-your-own video game

  • Empressr
    Rich media presentation tool

  • Zoho
    A great alternative to Google Apps

  • EasyBib
    The free automatic bibliography and citation maker

  • ToonDooSpaces
    Easily publish custom comic strips

  • Crocodoc
    Annotate and edit PDFs

Add To This List

Have another recommendation? It’s never too late to get the word out. Just mention #edchat in your tweet or leave a reply on this page. Why not do both?

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Sun, 05 Dec 2010 07:59:50 -0800 Very Interesting Breakdown: Qantas A380 incident: a lesson in social media and web PR http://1001tales.posterous.com/very-interesting-breakdown-qantas-a380-incide http://1001tales.posterous.com/very-interesting-breakdown-qantas-a380-incide

Today’s emergency landing of a Qantas Airbus A380 at Changi Airport in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.

qantas twitter5

Firstly, let’s get what actually happened out of the way, by way of official confirmation from Qantas after the event.

Flight QF32 from Singapore to Sydney, Australia, left Changi Airport at 10am (Singapore time).

The aircraft experienced a problem with one of its engines shortly after take-off and returned immediately to Singapore, to be met on the runway by fire crews following reports of smoke coming from the engine.

Footage from the BBC (above) illustrates the damage to the affected engine. Qantas has grounded its fleet of six A380s ahead of a full investigation.

But the modern demands of the 24-7 news cycle and the more recent addition of social media meant that the picture in the immediate aftermath was confusing to say the least, and terrifying for friends and relatives of passengers at worst.

See this short article on Reuters:

qantas twitter3

At the same time as these clearly inaccurate reports were emerging, passengers were tweeting pictures from the aircraft of the damage.

qantas twitter6

The situation was so chaotic in the initial hours after the incident that Qantas officials were supposedly telling Australia media that no wreckage was found on the small Indonesian island of Batam as a dramatic and pretty incriminating photo was spreading around the web.

qantas twitter7

Eventually the airline and officials on the ground got their ducks in a row and released a statement on the airline’s website.

But in a world often led by news reports emanating or spreading through social media, perhaps Qantas did not react as quickly as it could.

To its credit, Qantas placed a message on the airline’s Facebook page and has responded a number of times to some of the comments left on the post.

qantas twitter4

But the rather unwieldy and viral world of Twitter is more immediate (some might call it live) and is where crisis, or incident, management needs to take place.

Qantas has two Twitter accounts: one for its US division and another known as Qantas Travel Insider, offering tips for travellers.

The former has not updated its account with any information about the incident, meaning one of the most recent messages sits rather awkwardly under the current circumstances.

qantas twitter1

The latter gave an update of sorts when asked about the incident, but was arguably not particularly helpful either.

qantas twitter2

Thankfully the entire incident ended safely, which is clearly the most important thing.

But how it was dealt with in the immediate aftermath – when social media has a tendency to spiral out of control, unless a coordinated approach is carried out – will be an abject lesson from which other airlines and travel companies can easily learn.

UPDATE: Another Qantas aircraft, a Boeing 747-400, was forced to return to Singapore’s Changi Airport on Friday 5 November after problems with one of its engines.

NB: Hat-tip @travelfish for picture sourcing.

Related posts:

Qantas tries to banish A380 social media wobbles with TheAshes Twitter stunt
Stats: How travellers use social media, or not
Qantas overhauls passenger check-in and luggage system with RFID technology

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Wed, 01 Dec 2010 08:50:00 -0800 I so appreciate @BrianSolis Excellent Posts! Gold Mine! 'Introducing Your Friends, Fans and Followers' http://1001tales.posterous.com/i-so-appreciate-briansolis-excellent-posts-go http://1001tales.posterous.com/i-so-appreciate-briansolis-excellent-posts-go
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Introduction:

"Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement....."

Read the full post on Brian Solis' most EXCELLENT blog:

http://www.briansolis.com/2010/12/bringing-the-brandgraph-to-life-introducing...

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Sun, 07 Nov 2010 03:30:00 -0800 Social Media Integration w. Movie Marketing: Farmville Goes Hollywood for MegaMind - Advertising Age http://1001tales.posterous.com/social-media-integration-w-movie-marketing-fa http://1001tales.posterous.com/social-media-integration-w-movie-marketing-fa

LOS ANGELES (AdAge.com) -- Farmville is going Hollywood. As the Zynga web property begins to establish itself as an emerging mass-reach ad platform for advertisers such as McDonald's, 7-Eleven and General Mills, the popular social-media app is integrating Paramount DreamWorks Animation's "MegaMind" as its first film partner.

--> For 24 hours -- starting tonight at midnight to promote the film's Friday release -- Farmville users will be able to interact with a virtual Mega-Farm, hosted by the film's title character, and even purchase a ticket to see the film directly from the FarmVille world.

Anne Globe, DreamWorks' head of worldwide marketing, said the promotion was a good creative fit for the film's plot but also an efficient place to reach a wide audience, given FarmVille's 16 million daily active users and 56 million monthly users.

Read full post on AdAge.com

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Tue, 02 Nov 2010 19:19:00 -0700 Gary Hayes' Social Media Counts featured in Best of Data Viz Tools - Nice list! http://1001tales.posterous.com/gary-hayes-social-media-counts-featured-in-be http://1001tales.posterous.com/gary-hayes-social-media-counts-featured-in-be

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Thu, 23 Sep 2010 07:09:00 -0700 Why Environmental Activists Embrace Social Media | Fast Company http://1001tales.posterous.com/why-environmental-activists-embrace-social-me http://1001tales.posterous.com/why-environmental-activists-embrace-social-me
EnlargeBP, Social Media, Oil Spill

R.J. Matson


EnlargeBP, Social Media, Oil Spill

Oh No, You Didn't! Leroy Stick, on stage at TedxOilSpill, has led a Twitter battle against BP. | Photograph by Kris Krug


@BPGlobalPR We regretfully admit that something has happened off of the Gulf Coast. More to come. 3:07 PM May 19th via web

A young comedy writer awoke one morning a month after the Deepwater Horizon explosion and caught a video of the Coast Guard ordering reporters off a Mississippi beach. "It made me angry," the man now known publicly as Leroy Stick tells Fast Company. "It was just so clear to me that BP cared more about saving their brand than they did about saving the Gulf of Mexico. So I decided to make fun of their brand and their PR efforts on Twitter."

That first tweet opened lesson 1,001 in an ongoing course titled "In the Age of Social Media, You Do Not Control Your Brand." @bpglobalpr quickly picked up more than 190,000 followers, while the company's own account, the hastily started @bp_america, languished at a tenth of that. As the company made ham-fisted attempts at spin (Photoshopped helicopter, anyone?), Stick and his team provided a much-needed outlet for the public's outrage. Stick stayed in venal, clueless, and often hilarious character online, in the media, and in public appearances. "Comedy can be a great tool for telling the truth just because there aren't any rules," says Stick, who still declines to reveal his real name. "You can use satire to raise real awareness." With the well finally capped and Tony Hayward relieved of his CEO post at last, the big takeaway for corporations may be, to quote a BPGlobalPR -- created T-shirt: forget your brand. Tweets are cheap; it's what companies do, not what they say, that really matters.

Activists have donned suits in mockery at least since 1967, when Abbie Hoffman and the Yippies tossed dollar bills onto the floor of the New York Stock Exchange. More recently, the Billionaires for Bush bird-dogged the RNC, and the Yes Men, a pair of pseudonymous activist-pranksters, starred in two documentaries in which they impersonate reps from Halliburton, the WTO, and Dow Chemical. (Stick shares a lecture agent with the Yes Men and calls them "rock stars.")

These days, venting anti-corporate anger is as easy as retweeting a joke, Photoshopping a parodic BP logo with an asphyxiating sea turtle, or creating a YouTube video called "BP Spills Coffee" (which has tallied more than 10 million views). Satire can help hold the powerful accountable when the public's attention threatens to wane. "It really comes down to storytelling -- if you don't tell your story well, someone else will tell it for you," says sustainability expert Joel Makower, executive editor of GreenBiz.com. "BP is an example of how companies' misfortunes are going to unfold going forward with all the tools and weapons the Internet and social media afford."

BP presented a burlesque of corporate hypocrisy that not even Hoffman could have conjured: The oil company with the worst safety and environmental record of the Big Six is also the author of "Beyond Petroleum," one of the most successful green-rebranding campaigns ever seen. The real problem here was not that BP made PR mistakes; it was that their PR was too good. "Companies screw themselves when they let perception get ahead of reality," Makower says. "BP did a fabulous job with 'Beyond Petroleum,' but less than 1% of their revenue has ever come from renewables."

Ann Hand, who was BP's SVP of global brand and marketing during the heyday of the green-starburst campaign, later left to become CEO of Project Frog, which makes prefabricated high-tech green buildings for schools, health care, and retail. "With the Internet, I think branding is probably harder because you need to make sure that you're backing it up in the marketplace, that you have a culture that supports it and consistently lives up to that brand," she says. "It's been enjoyable for me to come to a company where we have measured results and happy customers." Better metrics -- millions paid in restitution to fishermen, acres of wetlands restored, and new dollars invested in green energy -- will be key if BP is to have any hope of regaining an estimated billion dollars in lost brand equity and immeasurable public trust.

Activists, for their part, hope that public scrutiny doesn't start and end with the click of a button. "I like the term 'slacktivism,' " says Nate Mook, the software entrepreneur behind TEDxOilSpill, a grassroots conference of scientists, environmentalists, and clean-energy advocates that featured Stick as a speaker. Mook argues that there must be more paths created for ordinary people to get involved, whether by donating money or by stirring interest with contests such as the Oil Cleanup X Challenge, a $1.4 million prize backed by Google CEO Eric Schmidt's wife, Wendy. "That's where you see social media being powerful," Mook says, "when it connects people to bring about real change."

Related Stories:

    Topics:

    Technology, Leadership, Management, Magazine, BP, deepwater horizon, social media, Joel Makower, GreenBiz.com, Ann Hand, project frog, tedxoilspill, Leroy Stick, BP plc, Fossil Fuel Energy Production, Abbie Hoffman, Nate Mook

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    Fri, 14 May 2010 05:32:35 -0700 4 Out Of 5 Professors Use Social Media, Study Finds http://1001tales.posterous.com/4-out-of-5-professors-use-social-media-study http://1001tales.posterous.com/4-out-of-5-professors-use-social-media-study

    About 80 percent of professors use social media and more than half incorporate it into classroom activity, a new survey from Pearson reveals.

    The survey polled 1,000 professors on their media diet. The most common new media activity for faculty is watching video, both in and out of class.

    The study found that social media use is highest for humanities and social sciences teachers, and that long-tenured professors don't shy away from social media any more than their younger colleagues.

    But the Chronicle of Higher Education highlights an important nuance in social media consumption:


    Don't picture a nation of professors asking students to tweet in class. Only about 10 percent or 12 percent of survey responses represent "active" uses of social-media tools, meaning professors expecting students to post or comment on or create something, said Jeff Seaman, co-director of the Babson Survey Research Group, which conducted the study with Pearson and New Marketing Labs. He contrasted that with "passive" activities like reading or watching a video.

    What do you think? Do you professors use social media?

    Get HuffPost College On Twitter!

    hmmm... I have not yet used twitter & hash tags in class... I may well....

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