Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Sun, 13 Mar 2011 20:08:00 -0700 Frank Rose on Legacy of Tron: Theme Parks, ARGs and the Ever-Shifting Art of Immersion | Underwire http://1001tales.posterous.com/frank-rose-on-legacy-of-tron-theme-parks-args http://1001tales.posterous.com/frank-rose-on-legacy-of-tron-theme-parks-args
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Decades before anyone thought to create an alternate reality game, Walt Disney invented the theme park. Disneyland and its successors — Walt Disney World, Universal Studios Hollywood and their clones — were conceived as narrative architecture, purpose-built to provide an immersive entertainment experience....

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Sun, 13 Mar 2011 14:23:00 -0700 Q&A with Frank Rose on ‘The Art of Immersion’ | Interview on JWT Intelligence #transmedia http://1001tales.posterous.com/qa-with-frank-rose-on-the-art-of-immersion-in http://1001tales.posterous.com/qa-with-frank-rose-on-the-art-of-immersion-in

A contributing editor at Wired, Frank Rose is the author of a new book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. Rose explores how the Internet is transforming storytelling and talks to creative minds who are “rethinking the ancient art of narrative for a two-way world.” He calls their efforts “deep media,” defined as “stories that are not just entertaining but immersive, that take you deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit.” Most “deep media” content could also be termed transmedia, a topic we explore in a new trend report, “Transmedia Rising.” Attendees of SXSW Interactive can catch Rose on two panels; he’s also participating in the MediaGuardian Changing Media Summit in London later this month.

What’s your elevator pitch for this book?

Essentially, that the influence of the Internet is changing stories—by which I mean movies, television shows, games, advertisements, any number of ways that stories can be told. It’s changing them in a way that is making them immersive above all, but also non-linear, because the Web itself is non-linear. That’s making it somewhat game-like and certainly very participatory. In other words, no more passive viewing. It means taking a much more active role.

And what’s driving all this is the emergence of a type of media that’s participatory, that is the opposite of the mass media we’ve known for pretty much all of the 20th century. What you’ve seen in the past 10 years or so is the emergence of social media, of any number of other things online that’s, first off, giving pretty much everybody a voice that wants it and is at the same time influencing how stories are told on television and in other media.

Read Marian Berelowitz' full interview with Frank Rose on jwtintelligence.com

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