Siobhan O'Flynn's 1001 Tales http://1001tales.posterous.com tracing the roots & tendrils of storytelling today posterous.com Mon, 22 Feb 2010 19:57:00 -0800 » Transmedia as a Tool for Audience Building culture hacker http://1001tales.posterous.com/-transmedia-as-a-tool-for-audience-building-c-0 http://1001tales.posterous.com/-transmedia-as-a-tool-for-audience-building-c-0
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Robert Pratten shares his strategies for the development & implementation of a transmedia campaign for audience building. The transmedia elements were developed to support 'Vauxhall Crossed...a family, action-adventure feature film about an MI6 agent called Daisy Scarlett (think female James Bond).'

I've been following Pratten on his site - http://zenfilms.typepad.com - since stumbling on this report. I'm watching!

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http://files.posterous.com/user_profile_pics/2024188/Screen_Shot_2012-06-07_at_5.01.45_PM.png http://posterous.com/users/3sOfsD8qBu5X Siobhan O'Flynn narrativenow Siobhan O'Flynn