Simon Staffans: 5 Transmedia myths debunked - MIPBlogMIPBlog
By Simon Staffans
Freshly back from cross-media fest The Pixel Lab, MediaCity Finland's Staffans decided to set the transmedia record straight
Point 1 of 5:
1. Transmedia is the newest of the new!
Actually, no. It might be a new term for a lot of people, yes. But stories moving over different media have been around for ages, from storytellers combining with cave painters and onwards. People have argued that the Bible was the first great transmedia campaign. It is, admittedly, a pretty long-lasting project. Just goes to show what you can accomplish if you properly budget for community management and get the word-of-mouth going!....