Simon Staffans on : From Transmedia to… Intermedia? | MIPBlog
Photo: Beyoncé at the VMAs, with NIcki Minaj (left): prologue to the ultimate crossmedia moment?
"As people who have read my previous blog posts here will attest to, I tend to look at matters from a transmedia point of view. The reason is simple; I firmly believe that using transmedia methods when developing media content, be it drama, news, formats or documentaries, will make the end result more compelling and the audience more engaged.
Recently I feel that the discussions on the transmedia (or cross media, or multiplatform, or even intermedia) business world has become more mature and given rise to a number of great thoughts. As I stated in my earlier post here (Can Transmedia Be A Cash Cow), I am of the opinion that transmedia projects, as any other, need to make money, simply because otherwise the project will be discontinued in favor of some other project that does make money. Nuno Bernardo from BeActive had a good post here last month about how to fund a transmedia project, drawing on the experiences of his own projects such as “Sophia’s Diary”.
But looking from another angle, what are the latest thoughts on how to make the most of the finished product?..."
read the full post here:
http://blog.mipworld.com/2011/09/simon-staffans-from-transmedia-to-intermedia/