Thank you Brian Solis! Must Read Post: The End of the Destination Web and the Revival of the Information Economy

Media_httpfarm6static_ybbud

Two of my favourite points in an insightful analysis of where we are now:

"...Brand Journalism

The future of media is not limited to everyday consumers. Brands too are becoming media. Tom Foremski refers to this branded media movement as “Every Company is a Media Company” and EC=MC is the transformative equation for business.
Once supported by brand advertising, media is now witnessing a new era of brand journalism that seeks to outperform and outreach the audiences that are for lease by today’s traditional networks. The market for information is now becoming rich with social objects that are designed not only for consumption but also for sharing. With the democratization of the web comes the democratization of influence. It’s now anyone’s game to become the resource and source for information related to a segment. Brands realize this and are experimenting with the establishment of nicheworks dedicated to their industry. Indeed the future of marketing starts with publishing.

Companies are seeking new CEO’s (Chief Editorial Officers) and are hiring journalists, editors, and freelancers to transform mediarooms and blogs into veritable newsrooms...."

"...The Attention Rubicon

In Engage, I introduce the concept of an Attention Rubicon, the line where attention is in short supply and whether people realize it or not, its state is measured by what reaches them, what doesn’t and also what they deem worthy of sharing. The Attention Rubicon has long since been passed by the social consumer and is on the horizon of many online and traditional consumers. It will be crossed and as a result, the information economy will adapt."

I so appreciate @BrianSolis Excellent Posts! Gold Mine! 'Introducing Your Friends, Fans and Followers'

Media_httpimgskitchco_vvdla

Introduction:

"Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement....."

Read the full post on Brian Solis' most EXCELLENT blog:

http://www.briansolis.com/2010/12/bringing-the-brandgraph-to-life-introducing...

New post from Brian Solis: 'The Three C’s of Social Content: Consumption, Curation, Creation'

Media_httpimgskitchco_whipl

The full post is an excellent read. Find it here:

http://www.briansolis.com/2010/11/the-three-cs-of-social-networking-consumpti...

Excerpt:

"The 3C’s, Consumption, Creation, and Curation

Bucking the trend of growth in the “creator” category, Twitter, for instance, grew by 30 million users in the last few months. Twitter isn’t so much driven by pure creation as it is rich with a combination of curation and consumption. And, while the services require its users to “create” content, doing so within 140 character doesn’t constitute creation in the same way a blog, YouTube, or Flickr account demand. It’s worth noting however, that creators still account for almost 41 million US online adults.

According to Forrester Consumer Insight Analyst Jackie Anderson, “The initial wave of consumers using social technologies in the US has halted. Companies will now need to devise strategies to extend social applications past the early mavens. This means that it’s necessary to understand how consumers in a target audience use social media.”

I recently conducted a survey with Vocus to understand the qualities that equate to influence and the characteristics that define an influencer. The number one reason we found that consumers follow or Like an individual or brand is the consistent creation of compelling content. I believe that it is the discovery and consumption of compelling content that helps individuals shift from consumption to assume a contributing role of curator…a meaningful step before creator. Curation drives a significant volume of Tweets and it is also curation that balances the art and science of engagement between creation and conversation.

Businesses must join the elite and integrate the creation of compelling content into the social marketing mix. Doing so gives consumers reason to share, expanding the role of curator within the 3C’s of Content and earning authority and influence in the process. I highly advise Forrester to introduce the Curator into the next version of its Social Technographics Ladder...."

Great post from Brian Solis on 'Behaviorgraphics Humanize the Social Web'

Media_httpimgskitchco_yeida

Read the full post for an excellent overview of socialgraphics:

http://www.briansolis.com/2010/03/behaviorgraphics-humanize-the-social-web/

Excerpt:

"Introducing Behaviorgraphics…

Behaviorgraphics examines the “me” in Social Media. While it’s avatars that capture our attention, it’s personality that captures our heart and mind.
Social media tests the filter that divides inner monologue from disclosure. As our thoughts become words online, they color our avatars and profiles with a glimpse of our personality – who we are online and in the real world. Over time, it is how we put our words into action that establishes our character. And, it is our character, through the marriage of our words and actions that paves the way for relationships and opportunities."

Visualization by JESS3