Christy Dena Interviews Jan Libby on her ARG Snow Town » YSA Indie ARGs

Jan Libby is a respected indie alternate reality game designer, whose day job is a freelancer working with brands to create interactive experiences. (Her impressive bio is at the bottom of this post.) Jan has recently run an indie ARG called Snow Town. I unfortunately missed the participating through the whole experience, but I wanted to hear more about how she has moved from doing long complex ARGs to short ones – an approach that would benefit new ARG creators. Wired covered the beginning of Snow Town, and here Jan shares a post-mortem on how she made the “short story ARG”:

read the full interview on Christy Dena's blog: You Suck at Transmedia!

This is such a good post from Christy Dena - I am entirely with you on this! Going Indie for Meaningfulness and Money

For me, what is needed to promote story in transmedia projects are practitioners who have something to say in this world. Many transmedia projects are mere engines for plots and characters that aren’t meaningful. Transmedia needs more practitioners to use the form to express highly personal or different visions of the world.

Read the full text:

http://www.igda.org/newsletter/?p=352

We should all thank Christy Dena's You Suck at Transmedia for this goldmine on: YSA Success – by Seth Godin

J.D. Meier has done a lot of research to write up a post on lessons learned from Seth Godin. While Godin’s insights are not about transmedia, they’re about your career and life, which trumps all! I’ve summarised the headings of Top 25 Lessons Learned, but see the full post for all the details and lots of quotes and links.

  • Have a bunch of good runs before the sun sets.
  • Be remarkable.
  • Success is a skill.
  • Being the best is the best place to be.
  • Be missed.
  • Everybody is an expert about something.
  • Success is a hierarchy.
  • Don’t do A as a calculated tactic to get B.
  • Be in it for the long haul.
  • Quit the right things and lean into the right Dips.
  • Decide if you’re a freelancer or entrepreneur.
  • It’s like walking through a maze.
  • Everyone is not your customer.
  • Feed, grow, and satisfy the tribe.
  • Small is the new big.
  • Find the new scarce.
  • It’s the FREE PRIZE INSIDE.
  • The third century is about ideas.
  • Spread your ideas.
  • Don’t wait for perfect.
  • Don’t get paid to alter your behavior.
  • The goal of reading is to choose what to change.
  • The world changes whether you like it or not.
  • The game of marketing has changed.
  • Feed, grow, and satisfy your business.
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