Six Social Media Trends for 2011 - David Armano - Harvard Business Review

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

I also outlined how "social media would look less social" or more accurately exclusive, and indeed, we've seen the re-launch of Facebook groups, which focus on niche interactivity, and more recently, the emergence of Path, billed as "the social network for intimate friends" which limits your network to only 50 people. The past year also saw some brands go full throttle on Foursquare's game-like geo-location platform, attempting to reward mayors and creating custom badges for the network's power users.

Some of David Armano's Key Trends are:

It's The Integration Economy, Stupid.

Tablet & Mobile Wars Create Ubiquitous Social Computing.

Facebook Interrupts Location-Based Networking.

read the full post on Harvard Business Review:

http://blogs.hbr.org/cs/2010/12/six_social_media_trends_for_20_1.html#

Like the nuance shift! Logic+Emotion: Fire Your Marketing Manager & Hire A Community Manager.

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Wednesday, August 11, 2010

By David Armano: Fire Your Marketing Manager & Hire A Community Manager.

Originally posted on Harvard Business Review.

Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a “social media director” and what that person should do. I’d like to dig a bit deeper into why this core function is necessary to create what’s becoming known as social engagement. I’ll call the role the community manager.

Read more on David Armano's blog: Logic + Emotion