I like this so much I'm reposting!: Indie Movies and the Importance of Sharing « Beyond the Iron Sky

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Excerpt:

May 7th, 2010 by Janos Honkonen

"One of the things that makes Iron Sky special is our direct contact with our fans and our activity all around the net. Especially so since all this is on a full swing even now, over a year before the film will come out! Our community has helped us in several ways, from giving us concrete ideas and materials via Wreckamovie to helping us finance the movie by buying merchandise or investing directly in the movie. This help is not cosmetic or a gimmick, it’s very important for us in a very concrete way, and we are grateful for everybody who has participated like this! The ideas are very valuable and the more financing we get from our fans instead of the business side of the things, the more we can keep our artistic vision in our own hands.

There is a third thing people can do that really helps us, but it’s something they don’t necessarily think of as being useful or important. Moreover this is something that’s very easy to do and also free. This something is SHARING...."

Must read: Mapping demand to get straight to the story « The Pixel Report

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Iron Sky's mapping of audience demand for their still-in-production film impressed me as a simple, effective strategy that promotes and locates an audience. And similar strategies have clearly been effective elsewhere - Paranormal Activity in particular.

Crowd Controls is the tool behind 'They Demand Iron Sky!'