Marissa Mayer: 40% Of Google Maps Usage Is Mobile (And There Are 150 Million Mobile Users)

  • Mayer revealed that 40% of Google Maps usage is mobile. And Christmas and New Years day had mobile usage of Maps surpass the desktop — which is a first for Google products. Google Maps now has 150 million mobile users. To put that in context, Maps for mobile had 100 million users in August of last year.
  • Next, the local team showed off the current version of Google Maps, which uses vectors to render maps. Because these vectors take up 1/100 of the size of the old tile system, they can be cached, and can include 3D representations of buildings.
  • Next up: Google Maps Navigation, the GPS feature included on Android phones. Users drive 12 billion miles a year with Google Maps Navigation. Navigation recently launched a feature that automatically routes people around traffic — which is saving users a total of 2 years per day in time that would have been spent in traffic.
  • Read the full article on TechCrunch.com

    Adobe's Mobile Consumer Study: Mobile Web For Media and Entertainment, Apps For Social Media and Music

    Other key findings include:

    • Accessing maps and directions is the No. 1 mobile activity (81%) followed by social networking (76%), accessing local information (73%), and reading news (68%). The top mobile finance activity is reviewing bank account information (67%)
    • CDs, games and DVDs comprise the second largest mobile purchase category, accounting for 43% of those surveyed 
    • Males 30-49 years-old tend to be the most active content consumers and mobile purchasers; 31% of men spent $499 or more through their mobile device in the last 12 months, versus 23% of women
    • Men also spend more time than women on financial and travel content, while 80% of women engage with social media on their devices compared to 70% of men

    more useful data below on mobile ad spending & predictive growth of spending